{"id":4378,"date":"2017-03-28T23:59:33","date_gmt":"2017-03-28T23:59:33","guid":{"rendered":"https:\/\/www.rsoftsolution.com\/blog\/twitter-introduces-pre-roll-ads-to-periscope-videos.html"},"modified":"2017-03-28T23:59:33","modified_gmt":"2017-03-28T23:59:33","slug":"twitter-introduces-pre-roll-ads-to-periscope-videos","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/twitter-introduces-pre-roll-ads-to-periscope-videos.html","title":{"rendered":"Twitter introduces pre-roll ads to Periscope videos"},"content":{"rendered":"


\n<\/p>\n

Twitter is announcing a new ad unit \u2014 pre-roll ads on Periscope videos.<\/p>\n

In a blog post<\/a>, Periscope Group Project Manager Mike Folgner says the ads will appear in a way that\u2019s \u201corganic to how people already consume that content on the platform.\u201d Basically, publishers will have the option to run a short video ad that plays before you watch their Periscope videos\u00a0(both\u00a0live broadcasts and replays) on Twitter.<\/p>\n

The company\u00a0has already been rolling out ways for advertisers to create custom campaigns around live Periscope video<\/a>, but a standard pre-roll ad should\u00a0be the most straightforward option. That means it\u2019ll probably be\u00a0used by wider range of publishers, creators and advertisers than what we\u2019ve seen so far.<\/p>\n

\u201cFor creators and publishers that use Periscope<\/span> to go live on Twitter every day, these pre-roll ads present a new way to monetize their video content,\u201d Folgner writes. \u201cFor marketers, they have a new source of video advertising beyond what was previously available, including ads during live streaming programs, Promoted Tweets with Periscope<\/span> video, and custom Amplify campaigns with live content<\/a> \u00a0from influential creators.\u201d<\/p>\n

Twitter says it will be making Periscope pre-rolls broadly available to advertisers over the next few months.<\/p>\n

This is a crucial time for Twitter\u2019s ad business. Despite all the attention around the U.S. presidential campaign (and Donald Trump\u2019s Twitter account)\u00a0ad revenue seemed to stall at the end of 2016<\/a> \u2014 an issue that CEO Jack Dorsey addressed in the most recent earnings call, when he said, \u201c2017 will be about simplifying and differentiating our revenue products.\u201d<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/kPQBGmOa3kQ\/<\/p>","protected":false},"excerpt":{"rendered":"

Twitter is announcing a new ad unit \u2014 pre-roll ads on Periscope videos. In a blog post, Periscope Group Project Manager Mike Folgner says the ads will appear in a <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-4378","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t