the launch of Canvas<\/a>, a fast-loading, rich media ad. Like Canvas, a collection is created specifically for mobile, and seem designed to win users over in the Facebook app \u2014 before directing them to the advertiser\u2019s mobile website.<\/p>\nFacebook Monetization Director Maz Sharafi told me the goal with the collection format is \u201cto really build a great new shopping experience for people and to help marketers really drive discovery and sales in mobile.\u201d Collections are also designed to be easy for merchants to set up, with Facebook doing the heavy lifting of choosing the right products to showcase from the merchants\u2019 broader catalog.<\/p>\n
Sharafi added that collections take advantage of a number of broader trends: The growth of mobile commerce and video, plus the increasing importance of fast performance on smartphones.<\/p>\n
So the ad shows up in users\u2019 newsfeeds \u2014 it leas with a video or image, followed by four product images below. If someone taps on the ad, it opens up a broader catalog of up to 50 different products. Then if they tap on a specific product, they\u2019ll go to the advertiser\u2019s website or app to make the purchase.<\/p>\nSharafi said that while the advertiser can choose the initial four products that show up in a collection, the rest are automatically selected by Facebook, based on the merchant\u2019s preferences and on user targeting, aiming to create an experience that\u2019s \u201cas relevant as possible for the consumer.\u201d<\/p>\n
Facebook is also announcing a change to the way advertisers can measure their results. For units like collections and Canvas, it won\u2019t just tell advertisers when someone clicks on ad \u2014 it will also measure outbound clicks, namely when someone clicks out of the ad to the business\u2019 website. This will also available to advertisers on Instagram.<\/p>\n
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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/HWtI5VlnV2w\/<\/p>","protected":false},"excerpt":{"rendered":"
Facebook is introducing a new ad format that should help retailers showcase their products. The last big addition to Facebook\u2019s ad lineup came last year, with the launch of Canvas, <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-4301","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t
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