400 million every day<\/a>, as of January. But James Quarles, who leads\u00a0Instagram\u2019s ad business, said the platform stands out in a few key ways, beyond just attracting a lot of eyeballs.<\/p>\nFirst, he said Instagram is a place where people follow their passions, whether that\u2019s \u201ca very mainstream\u00a0thing like following their favorite musician, or a niche business like candy art.\u201d One sign that that\u2019s paid off\u00a0for companies with a presence on Instagram: 80 percent users follow a business.<\/p>\n
Second, there\u2019s the \u201cease and simplicity\u201d of using Instagram. For example, Quarles\u00a0said, \u201cIt takes only four taps to place an ad on a business profile.\u201d<\/p>\n
And lastly, he said Instagram is trying to \u201cproduce visible action\u201d \u2014 it\u2019s not just about getting users to like a photo or follow an account, but also convincing\u00a0them to visit your website and maybe buy a product.<\/p>\nQuarles didn\u2019t just use our call to boast about Instagram\u2019s continued growth. He also talked about new features that the service\u00a0will be adding for advertisers. For one thing, he said it will be adding insights data around\u00a0multi-image posts and Instagram Stories.<\/p>\n
In addition, businesses will soon be able to add a button to their profiles that allows users to\u00a0make a booking or appointment\u00a0directly through Instagram. This enables Instagram to become more of \u201ca primary storefront for the businesses,\u201d Quarles said,\u00a0while making it easier for consumers to engage\u00a0with businesses \u201cjust by swiping your finger.\u201d<\/p>\n
<\/p>\n
Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/if4ERe9G3tM\/<\/p>","protected":false},"excerpt":{"rendered":"
Instagram\u2019s advertiser base has doubled again. The Facebook-owned photo and video\u00a0app\u00a0is announcing that it now has 1 million monthly active advertisers, compared to 500,000 in September\u00a0and 200,000 just over a <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-4268","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t
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