2016, Facebook also allowed<\/a> sites to extend their directly sold ad campaigns to Instant Articles and keep all the revenue, show and distinguish sponsored content, have more control over their posts\u2019 style, show video and carousel ad formats, allow recirculation through horizontal swiping to reveal more articles by the publisher and its testing email list and Page Like sign-up units.<\/p>\n
Yet Facebook is still the one that benefits most from Instant Articles. Fast-loading content hosted within the News Feed means there are fewer reasons for users to leave the app, which would mean they\u2019d stop seeing Facebook\u2019s ads. While the social network touts the clean reading experience of Instant Articles, that\u2019s afforded by the loss of identity for the publishers.<\/p>\n
If Facebook wanted to be true partners with the news biz, they\u2019d lift restrictions on anything that doesn\u2019t seriously slow down loading times of Instant Articles, and let publishers choose how they want to handle monetization, circulation and sign-ups. Let the market reward or punish those who show fewer or too many ads. But even with today\u2019s change, Facebook has too heavy a hand around the publishers\u2019 throats.<\/p>\n
Here\u2019s my rant on how Facebook and Twitter are turning publishers into interchangeable ghostwriters \u2014 dumb content in the smart pipes of the social networks<\/p>\n
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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/cuOV7FywkRE\/<\/p>","protected":false},"excerpt":{"rendered":"
Facebook\u2019s Instant Articles were always a\u00a0bad deal for news outlets. While quick to load so they drove more readers, the hosted-on-Facebook mobile web format sterilized the design of publishers and <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-3979","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t
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