{"id":3942,"date":"2017-03-07T22:01:24","date_gmt":"2017-03-07T22:01:24","guid":{"rendered":"https:\/\/www.rsoftsolution.com\/blog\/twitters-moments-get-their-own-analytics.html"},"modified":"2017-03-07T22:01:24","modified_gmt":"2017-03-07T22:01:24","slug":"twitters-moments-get-their-own-analytics","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/twitters-moments-get-their-own-analytics.html","title":{"rendered":"Twitter\u2019s Moments get their own analytics"},"content":{"rendered":"


\n<\/p>\n

Twitter Moments, Twitter\u2019s own take on short-form content told as a series of connected tweets, are today getting their own analytics, the company announced<\/a> today. This will allow Moments\u2019 creators to track how well their content is working on Twitter, by offering details\u00a0on\u00a0opens, likes, shares, and more. The idea is that this data will aid in crafting better-performing Moments in the future.<\/p>\n

As a refresher, the Twitter Moments feature was\u00a0first launched<\/a> in 2015, as something of an answer to Snapchat Stories. Like Stories, Moments are\u00a0designed to be simple and quick pieces of content. But instead of images, they string together a collection of tweets to tell a story.<\/p>\n

\"\"<\/p>\n

The feature was first only available to brands and influencers, which could have slowed their adoption among Twitter\u2019s user base. Creation tools didn\u2019t become available<\/a> to regular users until November, 2016.<\/p>\n

Moments\u2019 existence\u00a0also didn\u2019t spur more sign-ups for the service, as the company had perhaps hoped. Nor did they replace the \u201ctweetstorm\u201d as a means of sharing longer thoughts \u2013 manually numbered and connected tweets are still hugely popular on today\u2019s Twitter.<\/p>\n

Twitter ultimately decided to demote Moments in its app. Earlier this year, the company introduced an \u201cExplore\u201d section on mobile <\/a>that took over the spot Moments once held. While Moments are still a part of this section, they\u2019re no longer the only\u00a0draw, or even the main one. Trending searches, video and live\u00a0streams are now heavily featured here.<\/p>\n

\n

Introducing Moments analytics for all Twitter users on web. Just click on the down arrow to see how your favorite Moments are performing! https:\/\/t.co\/9YlyeEjJ6o<\/a><\/p>\n

\u2014 Twitter Moments (@TwitterMoments) March 7, 2017<\/a><\/p>\n<\/blockquote>\n

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But several brands are continuing to post their own Moments. For example, at the time of writing, you can find Moments from Reuters, Hype Machine, GQ, SB Nation, Major League Soccer, Net-A-Porter, and others\u00a0featured in the Explore screen, along with those crafted in-house.<\/p>\n

Twitter declined to share metrics around Moments\u2019 adoption, traction or growth.<\/p>\n

To access the new\u00a0analytics, you can click on the down arrow or the three-dot \u201cMore\u201d menu.<\/p>\n

The tool will primarily be used by publisher partners and brand advertisers, we understand, and will track opens (number of times a Moment is viewed); unique opens (views by unique users); like, shares (from the tweet button), and the completion rate (% who reached the end of the Moment).<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/nNABwHnSokk\/<\/p>","protected":false},"excerpt":{"rendered":"

Twitter Moments, Twitter\u2019s own take on short-form content told as a series of connected tweets, are today getting their own analytics, the company announced today. This will allow Moments\u2019 creators <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-3942","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t