{"id":3844,"date":"2017-03-02T18:24:30","date_gmt":"2017-03-02T18:24:30","guid":{"rendered":"https:\/\/www.rsoftsolution.com\/blog\/snaps-high-priced-ipo-rakes-in-cash-for-big-acquisitions.html"},"modified":"2017-03-02T18:24:30","modified_gmt":"2017-03-02T18:24:30","slug":"snaps-high-priced-ipo-rakes-in-cash-for-big-acquisitions","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/snaps-high-priced-ipo-rakes-in-cash-for-big-acquisitions.html","title":{"rendered":"Snap\u2019s high-priced IPO rakes in cash for big acquisitions"},"content":{"rendered":"<p><!-- Begin: WordPress Article Content --><br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/93440_snapchat-ads.png?w=640&#038;ssl=1\" class=\"\" \/><\/p>\n<p>Most of Snap\u2019s top products came from acquisitions, and now it will have the war chest to make more. Yet it didn\u2019t have to blow its momentum to collect this cash. After pricing its IPO at $17, above its original $14 to $16 range, today its\u00a0<a href=\"javascript:void(0)\">shares popped over 40 percent to start trading at $24<\/a>. That means it pocketed $3.4 billion while still looking cool and confident on the public markets.<\/p>\n<p>Sure, the 40 percent pop means it could have priced even higher. A huge windfall of nearly a billion dollars will go to its IPO underwriters \u2014 the big banks like Goldman Sachs that pre-bought Snap\u2019s shares. But having its stock\u2019s price go up on Day One is critical to the company\u2019s brand that hinges on being trendy.<\/p>\n<p>Now that it\u2019s public, Snap can refocus on advancing its product, which it\u2019s repeatedly done successfully through acquisitions. The most well-known Snapchat feature, its selfie Lenses that let you puke rainbows or look like a puppy, came out of an acquisition.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1459687\" src=\"https:\/\/i0.wp.com\/www.rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/ebc04_looksery-snapchat.png?resize=447%2C398&#038;ssl=1\" alt=\"Snap acquired Looksery (left) to power its selfie Lenses (right)\" width=\"447\" height=\"398\" \/><\/p>\n<p class=\"wp-caption-text\">Snap acquired Looksery (left) to power its selfie Lenses (right)<\/p>\n<p>Here\u2019s a look at the companies Snap has bought and what they turned into:<\/p>\n<ul>\n<li>\n<strong>AddLive<\/strong>, a live video API, became Snapchat\u2019s real-time video calling feature in chat<\/li>\n<li>\n<strong>Vergence Labs<\/strong>, a camera sunglasses maker, became Snap\u2019s Spectacles<\/li>\n<li>\n<strong>Scan<\/strong>, a QR code developer, became Snap\u2019s QR Snapcodes you can scan to follow people<\/li>\n<li>\n<strong>Looksery<\/strong>, an augmented reality selfie mask app, became Snapchat\u2019s iconic selfie Lenses<\/li>\n<li>\n<strong>Bitstrips<\/strong>, makers of Bitmoji avatars, became Snapchat\u2019s personalized stickers that look like you<\/li>\n<li>\n<strong>Obvious Engineering<\/strong>, makers of computer vision apps, likely contributed to its World Lenses<\/li>\n<li>\n<strong>Vurb<\/strong>, the mobile search app, powered Snapchat\u2019s new search and navigation features<\/li>\n<li>\n<strong>Flite<\/strong>, the creative-focused ad platform, boosted Snapchat\u2019s interactive ad games<\/li>\n<li>\n<strong>Cimagine Media<\/strong>, the AR e-commerce startup, could add virtual objects into your Snaps<\/li>\n<\/ul>\n<p>While Snap doesn\u2019t have the cash to buy out other tech giants, like when Facebook paid $19 billion for WhatsApp, it has enough money to make more pioneering technology purchases.<\/p>\n<p>Now that it\u2019s gone public, some of the upside to joining the company won\u2019t be there any more. But between Snap\u2019s newfound prestige,\u00a0IPO piggy bank and past success turning acquisitions into beloved products, it could become an even more powerful player in the MA scene.<\/p>\n<p><!-- End: WordPress Article Content --><\/p>\n<p>Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/vHX0UY0yVqs\/<\/p>","protected":false},"excerpt":{"rendered":"<p>Most of Snap\u2019s top products came from acquisitions, and now it will have the war chest to make more. Yet it didn\u2019t have to blow its momentum to collect this <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-3844","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Most of Snap\u2019s top products came from acquisitions, and now it will have the war chest to make more. 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After pricing its IPO at $17, above its original $14 to $16 range, today its shares popped over 40 percent to start trading at $24.","twitter:image":"https:\/\/i0.wp.com\/www.rbsitsoftwaresolution.in\/blog\/wp-content\/uploads\/2019\/01\/logo.png?fit=94%2C59&ssl=1"},"aioseo_meta_data":{"post_id":"3844","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-07-14 03:24:23","updated":"2026-08-18 18:17:44","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.rbsitsoftwaresolution.in\/blog\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.rbsitsoftwaresolution.in\/blog\/category\/latest-update\" title=\"Latest Update\">Latest Update<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tSnap\u2019s high-priced IPO rakes in cash for big acquisitions\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/"},{"label":"Latest Update","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/category\/latest-update"},{"label":"Snap\u2019s high-priced IPO rakes in cash for big acquisitions","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/snaps-high-priced-ipo-rakes-in-cash-for-big-acquisitions.html"}],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7WU2O-100","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/posts\/3844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/comments?post=3844"}],"version-history":[{"count":0,"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/posts\/3844\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/media?parent=3844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/categories?post=3844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/tags?post=3844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}