{"id":3760,"date":"2017-02-28T00:28:43","date_gmt":"2017-02-28T00:28:43","guid":{"rendered":"https:\/\/www.rsoftsolution.com\/blog\/hater-an-app-for-finding-someone-who-dislikes-the-same-things-as-you-to-expand-beyond-dating.html"},"modified":"2017-02-28T00:28:43","modified_gmt":"2017-02-28T00:28:43","slug":"hater-an-app-for-finding-someone-who-dislikes-the-same-things-as-you-to-expand-beyond-dating","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/hater-an-app-for-finding-someone-who-dislikes-the-same-things-as-you-to-expand-beyond-dating.html","title":{"rendered":"Hater, an app for finding someone who dislikes the same things as you, to expand beyond dating"},"content":{"rendered":"


\n<\/p>\n

Not a fan of Trump? Can\u2019t stand country music? Think selfie culture is the worst? Wouldn\u2019t go camping if someone paid you? Bonding over the things you hate can be more powerful than bonding over what you like, studies have shown<\/a>. Now, a new dating app called Hater<\/a> can help you find better matches by focusing on those things you and others mutually detest.<\/p>\n

Yes, an app that connects you with people who hate the same things sounds like something of a joke.<\/p>\n

In fact, that\u2019s how it started.<\/p>\n

Explains Hater founder and CEO\u00a0Brendan Alper, the idea for the app came up around a year and a half ago, but he hadn\u2019t envisioned it as being a real product at the time.<\/p>\n

Instead, Alper, a\u00a0former Goldman Sachs employee, had left the banking biz to pursue his passion in writing comedy. Hater\u00a0was originally going to be a part of an online comedy sketch he was planning to publish. But the more he talked about it, the more it seemed like the app might actually have real appeal, he says.<\/p>\n

\u201cIt was just in the idea phase. At first I told some people about it \u2014 mostly people I was writing comedy with,\u201d says Alper. Everyone had the same reaction: \u201c\u2018That makes so much sense. It\u2019s really funny, but why doesn\u2019t that exist?\u2019,\u201d he explains. \u201cIt really got my gears turning.\u201d<\/p>\n

\u201cI had always wanted to start my own company\u2026It was kind of this viral idea, but it needed a product that could back it up,\u201d Alper adds.<\/p>\n

\"hand_01\"<\/p>\n

While Hater\u2019s focus is on dislikes, it\u2019s not the only dating app\u00a0trying to suss out more information\u00a0about its users\u2019 personalities as a means of differentiating itself from the hot-or-not, photo-driven apps like Tinder and Bumble.<\/p>\n

OK Cupid, for example, has regularly featured QA\u2019s for its users, which are used for matching purposes. And these will be given more prominence in the app\u2019s redesign<\/a>. Meanwhile, Hinge recently pivoted to better emphasize people\u2019s stories<\/a>\u00a0by requiring its users answer questions about their favorite things, past experiences and other interests.<\/p>\n

Hater<\/a>, on the other hand, kicks off not by showcasing a stream of people\u2019s photos, but rather a series of topics to weigh in on. There are now around\u00a03,000\u00a0topics available in the app, with more added on a continual basis. You swipe on the topics\u00a0in order to like, dislike, love or hate them, depending on how strongly you feel about the subject.<\/p>\n

Items you dislike or hate are given more weight in Hater\u2019s matching algorithms, the founder notes.<\/p>\n

\"hand_03\"<\/p>\n

Some of the topics are truly personality-defining, like whether you\u2019re a fan of a particular singer or activity. But others still seem a little off.<\/p>\n

Like, how do you answer if you hate\u00a0HBO\u2019s \u201cGirls?\u201d Sure, we generally hate it now<\/em>, but the\u00a0first season was not as terrible, right? And does\u00a0hating that you have to pay\u00a0for extra guacamole make you sound cheap? Is there really not a single\u00a0reality TV show that you enjoy (after all, doesn\u2019t this category include cooking, home makeover and travel shows, too, not just real housewives and Kardashians?) And who in their right mind would say they like<\/em> airplane seats? (Yes, these all real questions on today\u2019s Hater.)<\/p>\n

In other words, some of the items are too broad, while others would\u00a0require more nuanced responses.\u00a0That\u00a0means the app\u00a0may fail to find that certain someone who passionately hates on the same niche topics you do. These are things\u00a0that could be addressed in time, though. If the app allowed users to create their own topics, or if it let you drill down into topics by category, you may better find your true\u00a0hatin\u2019-on-the-same-stuff<\/em> soul mate.<\/p>\n

Alper says these sorts of changes are on the roadmap, too. While the app will moderate user-submitted items for inappropriate content or abuse, if it goes that route, he does see a way for the app to leverage ideas from the community in the future.<\/p>\n

    \n
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    03_onwhite<\/h3>\n<\/li>\n<\/ol>\n

    In addition, Alper wants to expand Hater beyond dating.<\/p>\n

    \u201cWe can offer an experience that\u2019s more social and less about meeting strangers online, that would be able to grow more organically,\u201d he says. \u201cWith dating apps, everyone\u2019s there for the same reason\u2026 it creates an unbelievable amount of pressure. In the real world, it doesn\u2019t work like that\u2026 we want to be a place where everyone can interact, not just single people,\u201d Alper notes of the transition to social, planned for around 4 to 6 months out.<\/p>\n

    But today, the app is focused on finding matches. You can jump into a\u00a0section to swipe on people\u2019s photos, with the added benefit of seeing their hates with an extra tap. You also can message with your matches, or even play a Cards Against Humanity-type game with them. And you can edit your profile, which consists of Facebook-pulled photos and other basic information like your age and match preferences. (Adding a non-Facebook sign-up method is also on the to-do list.)<\/p>\n

    \"hand_04\"<\/p>\n

    Thanks in part to its viral buzz<\/a>, Hater has had a surprising number of sign-ups since its launch into beta in December. The app now has 310,000 users, and is averaging 30,000+ daily active users, with 1-day retention rates of 25-30 percent. Of course, it\u2019s hard to tell what the app will look like when the\u00a0hype wears off.<\/p>\n

    Alper is aware of this challenge, which is why he\u2019s planning the expansion to social, more Facebook ad tests and a partnership with Cosmo, which will publish stats pulled from the app. Brands are also talking to Hater about future integrations, which could see them being able to place their own items into the app\u2019s list, then analyze the results of who likes and hates those topics.<\/p>\n

    Hater will also use push notifications to pull in lapsed users by giving them the chance to weigh in on more timely questions. (It tested this in NY and LA following the Oscars, for instance.)<\/p>\n

    Given its quick climb \u2014 the app is also now\u00a0being featured by Apple on the App Store \u2014 Hater is attracting inbound interest from investors. The team is taking meetings with VCs and angels outside of its home base of Brooklyn, New York, as well as with locals.<\/p>\n

    For now, however,\u00a0Hater has a full-time staff of four, including Berlin-based CTO Stefan Wirth, and is available only on iOS<\/a>.<\/p>\n

    <\/p>\n

    Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/RWsgV4RxovU\/<\/p>","protected":false},"excerpt":{"rendered":"

    Not a fan of Trump? Can\u2019t stand country music? Think selfie culture is the worst? Wouldn\u2019t go camping if someone paid you? Bonding over the things you hate can be <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-3760","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t