{"id":3692,"date":"2017-02-23T02:43:23","date_gmt":"2017-02-23T02:43:23","guid":{"rendered":"https:\/\/www.rsoftsolution.com\/blog\/socialrank-realtime-helps-marketers-get-more-proactive-on-social-media.html"},"modified":"2017-02-23T02:43:23","modified_gmt":"2017-02-23T02:43:23","slug":"socialrank-realtime-helps-marketers-get-more-proactive-on-social-media","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/socialrank-realtime-helps-marketers-get-more-proactive-on-social-media.html","title":{"rendered":"SocialRank Realtime helps marketers get more proactive on social media"},"content":{"rendered":"


\n<\/p>\n

SocialRank co-founder Alex Taub classifies\u00a0most brand interactions on social media into two broad categories. They\u2019re either broadcasting to all of their followers or, if they\u2019re communicating individually, it\u2019s usually in a reactive way, like responding to a complaint.<\/p>\n

With the just-launched SocialRank Realtime<\/a>, Taub and his team are trying to enable something different. So instead of just looking for complaints or comments about their brand, a marketer could find relevant conversations where they can make someone happy by jumping in and offering a free product or another deal, and maybe get a little positive promotion in the process.<\/p>\n

You can see a number of real examples in this company blog post<\/a>, like A\u00e9ropostale offering a free Starbucks gift card<\/a> to students complaining about their midterms, and\u00a0Juicy Couture offering clothes<\/a> to people tweeting about what to wear at Coachella. Oh, and there\u2019s the new Magic Mike Live show giving tickets<\/a> to someone tweeting about a bachelorette party in Las Vegas.<\/p>\n

To accomplish this, Taub said SocialRank is using machine learning and artificial intelligence technology to surface posts that are about \u201cwants\u201d and \u201cneeds\u201d \u2014 starting in the categories of food, beverage, travel and entertainment. (The team is also looking to improve the technology as far as understanding the emotions conveyed in a tweet, and also distinguishing between brand and individual accounts.) Those posts are presented in a feed where a marketer can browse and respond.<\/p>\n

\"SocialRank<\/a><\/p>\n

Of course, those brands aren\u2019t necessarily going to offer free stuff to every single Twitter user who could use a little gift. So the Realtime product also allows the marketer\u00a0to see SocialRank data<\/a> about each user, so they can focus on situations where a positive interaction might get more exposure.<\/p>\n

Taub described this as \u201ca social media command center of one,\u201d where a single marketer or social media manager could find and respond to a wide range of opportunities to create positive buzz around the company.<\/p>\n

\u201cWe\u2019ll let you automate authenticity,\u201d he said, adding that it\u2019s \u201call about creating these amazing experiences.\u201d<\/p>\n

SocialRank is currently experimenting with different pricing options for Realtime.<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/dxYUMt602o4\/<\/p>","protected":false},"excerpt":{"rendered":"

SocialRank co-founder Alex Taub classifies\u00a0most brand interactions on social media into two broad categories. They\u2019re either broadcasting to all of their followers or, if they\u2019re communicating individually, it\u2019s usually in <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-3692","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t