{"id":3672,"date":"2017-02-22T18:42:25","date_gmt":"2017-02-22T18:42:25","guid":{"rendered":"https:\/\/www.rsoftsolution.com\/blog\/wattpad-debuts-tap-an-app-for-reading-chat-style-short-stories.html"},"modified":"2017-02-22T18:42:25","modified_gmt":"2017-02-22T18:42:25","slug":"wattpad-debuts-tap-an-app-for-reading-chat-style-short-stories","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wattpad-debuts-tap-an-app-for-reading-chat-style-short-stories.html","title":{"rendered":"Wattpad debuts Tap, an app for reading chat-style short stories"},"content":{"rendered":"


\n<\/p>\n

A new mobile app called Tap<\/a>, launching today, introduces a different\u00a0way to read stories on your phone: as text message-like\u00a0chats. The app is the latest from Wattpad<\/a>, a\u00a0social publishing platform for authors whose community now includes\u00a0over 45 million readers worldwide, who visit its\u00a0site or its flagship mobile app to read its\u00a0nearly 250 million stories.<\/p>\n

With Tap, Wattpad is stepping away from the traditional storytelling format to experiment with a unique\u00a0style of entertainment<\/p>\n

The app lets users discover \u201cchat-style\u201d stories \u2013 that is, those that unfold as you tap to reveal the next part. The stories are designed to feel like you\u2019re reading someone else\u2019s chat conversations, the company explains, and they are even visually presented in a text messaging-style format.<\/p>\n

At launch, there are hundreds of stories available across categories like horror, romances, drama and more.<\/p>\n

\"screen696x696-4\"<\/p>\n

Tap will also allow Wattpad users to write stories of their own, though this is initially available only to a subset of writers on the platform. The company says that the writing and publishing functionality will roll out more broadly in the weeks ahead.<\/p>\n

In addition to reading the chat-style stories, users can also share the stories to social networks.<\/p>\n

The launch represents another means for Wattpad to generate revenue for its social storytelling platform, as Tap is a freemium service. While the app itself is free, as are a select number of stories, it also includes the option to upgrade to a premium service. Here, users will gain access to an unlimited number of stories, including exclusive ones available only to subscribers. The service costs $2.99 per week, $7.99 per month, or $39.99 per year.<\/p>\n

In more recent months, Wattpad has been expanding its relationship with Hollywood and the entertainment industry, thanks to deal with Universal<\/a>, Turner<\/a>, comics publishers<\/a> and more. But Tap\u2019s subscription service could infuse the company with\u00a0another more straightforward and immediate revenue stream.<\/p>\n

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Tap is hardly the only app operating\u00a0in this niche these days. It competes with others like fiction app Hooked,\u00a0<\/a>which offers chat stories and a means of writing them. Amazon also launched a subscription service for chat-style stories called Amazon Rapids<\/a>, which targets kids. More broadly, Tap\u00a0goes up against other mobile reading apps like Serial Box<\/a>, Hardbound<\/a>, or even social apps like Snapchat, which has its own short-form content available.<\/p>\n

However, Tap\u2019s angle is its\u00a0voyeuristic take on the chat-style format. Instead of just getting snippets of the story with each tap, it feels like you\u2019ve gotten ahold of someone else\u2019s phone and are reading\u00a0through their personal texts. That could appeal to teenaged or young adult users, who spend a lot of time interacting with content on mobile devices \u2013 a place that\u2019s also\u00a0where much of their social lives today unfold.<\/p>\n

Tap is a free download on iTunes<\/a> and Google Play<\/a>.<\/p>\n

<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/8PA6eU3y7jc\/<\/p>","protected":false},"excerpt":{"rendered":"

A new mobile app called Tap, launching today, introduces a different\u00a0way to read stories on your phone: as text message-like\u00a0chats. The app is the latest from Wattpad, a\u00a0social publishing platform <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-3672","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t