{"id":3559,"date":"2017-02-16T18:53:17","date_gmt":"2017-02-16T18:53:17","guid":{"rendered":"https:\/\/www.rsoftsolution.com\/blog\/tinder-acquires-wheel-an-app-for-creating-snapchat-like-video-stories.html"},"modified":"2017-02-16T18:53:17","modified_gmt":"2017-02-16T18:53:17","slug":"tinder-acquires-wheel-an-app-for-creating-snapchat-like-video-stories","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/tinder-acquires-wheel-an-app-for-creating-snapchat-like-video-stories.html","title":{"rendered":"Tinder acquires Wheel, an app for creating Snapchat-like video stories"},"content":{"rendered":"


\n<\/p>\n

Dating app Tinder is looking to get into video. The company announced today it\u2019s acquiring an L.A.-based startup called Wheel<\/a>, which had developed a social network for sharing \u201cvideo stories\u201d that were said to closely resemble Snapchat\u2019s Stories. Deal terms were not revealed, but Tinder says that it will integrate video\u00a0features into its app in the future.<\/p>\n

Wheel was originally founded in 2015, when it was then called Ferris.<\/a>\u00a0The idea at the time was to offer a way for people to make mobile videos that were easy, fun and watchable, as well as to collaborate on videos with family and friends.<\/p>\n

While Wheel offered some clever automation in terms of video editing, the ability to mix together videos with friends was its main focus. Users would\u00a0make their own video public, then invite others to add to it.<\/p>\n

The company had raised $2 million<\/a> from Upfront Ventures in 2015, along with Machinima founder Allen DeBevoise and others.<\/p>\n

However, Wheel did not became a breakout success. According to data from analytics firm App Annie, the app was ranked #574 in the Photo Video category on the App Store, and didn\u2019t place on either the Top Charts or the Social Networking section.<\/p>\n

Collaborative video apps have been tried numerous times, but it wasn\u2019t until Snapchat that they gained much attention. Yet even Snapchat found the format wasn\u2019t as popular as expected. Last fall, it laid off employees<\/a> who were tasked with curating its collaborative \u201cLive Stories\u201d from cities around the world, as it shifted its focus to live events.<\/p>\n

Following the acquisition, Wheel\u2019s founding team will join Tinder, including CEO\u00a0Paul Boukadakis,\u00a0CTO Chris Shaheen, Joey Boukadakis and Brian Daugherty, according to Variety<\/a>.\u00a0Boukadakis will be VP of Special Initiatives at Tinder, and Shaheen will be a senior engineer.<\/p>\n

Special Initiatives is a vague title. Asked for details, Boukadakis said: \u201cIt\u2019s a new role at Tinder. I\u2019m very involved with the product team, working closely with Brian Norgard, Tinder\u2019s Head of Product and Revenue. I\u2019ll also be interfacing regularly with the marketing team on select initiatives.\u201d<\/p>\n

\u201cWe are always exploring new ways to innovate while helping our users make connections on Tinder,\u201d Brian Norgard, Head of Product and Revenue at Tinder, also said in a statement. \u201cI\u2019m excited Paul is joining our product team to drive special initiatives that leverage his experience connecting people around innovative content.\u201d<\/p>\n

Tinder did not share what specific plans it had for video, but it would make sense that the dating app would consider integrating video into user profiles, or perhaps messaging.<\/p>\n

This is not Tinder\u2019s first acquisition. The company acquired mobile messenger Tappy<\/a> a couple of years prior, and it picked up Humin \u2013 an acqui-hire<\/a> \u2013 just last year.<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/XHE3orGk2rc\/<\/p>","protected":false},"excerpt":{"rendered":"

Dating app Tinder is looking to get into video. The company announced today it\u2019s acquiring an L.A.-based startup called Wheel, which had developed a social network for sharing \u201cvideo stories\u201d <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-3559","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t