{"id":3539,"date":"2017-02-15T22:38:59","date_gmt":"2017-02-15T22:38:59","guid":{"rendered":"https:\/\/www.rsoftsolution.com\/blog\/facebooks-new-job-opening-posts-poach-business-from-linkedin.html"},"modified":"2017-02-15T22:38:59","modified_gmt":"2017-02-15T22:38:59","slug":"facebooks-new-job-opening-posts-poach-business-from-linkedin","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebooks-new-job-opening-posts-poach-business-from-linkedin.html","title":{"rendered":"Facebook\u2019s new job opening posts poach business from LinkedIn"},"content":{"rendered":"


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LinkedIn has neglected two big opportunities Facebook is now capitalizing on: helping lower skilled workers and people who aren\u2019t actively looking for a job. Today Facebook is rolling out<\/a> a slew of new Jobs features we spotted it testing last year<\/a>. They could hurt LinkedIn\u2019s growth prospects and divert recruiting ad dollars<\/p>\n

Business Pages will now be able to post job openings to the News Feed through the status update composer, and host them on a Jobs tab on their Page. When users see these, they can hit an \u201cApply Now\u201d button to instantly send an application through Facebook Messenger. Facebook will pre-fill the user\u2019s name and profile picture to speed up the process. These features are now becoming available to all US and Canada business Pages.<\/p>\n

\"jobs-desktop-mobile-experience\"<\/p>\n

Facebook could also start earning revenue from the feature, since businesses can pay to turn these posts into ads so they reach more people in the feed. Businesses could also get some viral help as users re-share openings to their friends, or tag people the comments that they know are looking for a job.<\/p>\n

Facebook\u2019s VP of Ads and Business Platform Andrew \u2018Boz\u2019 Bosworth tells me the company wanted to see \u201cHow can we make Facebook more useful in your everyday life\u201d. They found small businesses were having trouble hiring, and most people are open to a better, higher paying job even if they\u2019re satisfied with their current employment.<\/p>\n

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That\u2019s where LinkedIn has fallen short. It\u2019s become a destination for purposeful job seekers looking for medium- and high-skilled roles.<\/p>\n

But for people seeking part-time or hourly jobs, LinkedIn\u2019s focus on your resume and education might have made them hesitant to sign up, and it\u2019s not designed for applying to lots of jobs en masse. And unless you\u2019re unemployed or actively seeking a new job, you might not have a reason to visit LinkedIn.<\/p>\n

Yet these people and the businesses looking to hire them are on Facebook every day. A News Feed post or ad can reach a job candidate who didn\u2019t even know they were interested in switching companies. And the \u201cApply Now\u201d button makes sending your application through Facebook a quick and seamless part of your socializing experience.<\/p>\n

\"16344637_1831852097027364_8648633785480380416_n\"<\/p>\n

There is one problem: some job applicants are skiddish about employers doing background checks on their social media profiles. Applying directly through Facebook might make that even easier for a company.<\/p>\n

But Boz says research has shown \u201coverwhelming enthusiasm\u201d for the product. While social background checks may scare high-skilled workers applying for competitive jobs at elite companies, he says \u201ccausal job seekers . . . they\u2019re just looking for every opportunity they can get\u201d.<\/p>\n

Eventually Facebook says it will consider doing more relevancy sorting of Jobs posts and the tab to show people roles that match their education level or work experience. There are also opportunities in recruiting if Facebook allowed a company\u2019s existing employees or viewers of these posts to see which of their friends might be a good fit for an opening. If the Messenger channel becomes popular for receiving applications, it may also need tools to help hirers manage all their inbound interest.<\/p>\n

\"facebook-jobs-applications\"<\/p>\n

For now, though, Facebook\u2019s opportunity is showing jobs to people (the now Microsoft-owned) LinkedIn forgot. \u201cTwo thirds of job seekers are already employed\u201d says Boz. \u201cThey\u2019re not spending their days and nights out there canvassing for jobs. They\u2019re open to a job if a job comes.<\/p>\n

While LinkedIn might be the leader in the employment social network space, its 467 million user count is dwarfed by Facebook\u2019s 1.86 billion. And Facebook\u2019s users come back every day for a variety of reasons, giving them a chance to serendipitously hear about and apply for a dream job they didn\u2019t know they wanted.<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/ALwAK9t4L54\/<\/p>","protected":false},"excerpt":{"rendered":"

LinkedIn has neglected two big opportunities Facebook is now capitalizing on: helping lower skilled workers and people who aren\u2019t actively looking for a job. Today Facebook is rolling out a <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-3539","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t