{"id":3446,"date":"2017-02-10T17:24:52","date_gmt":"2017-02-10T17:24:52","guid":{"rendered":"https:\/\/www.rsoftsolution.com\/blog\/facebook-says-it-will-open-up-for-independent-ad-audit.html"},"modified":"2017-02-10T17:24:52","modified_gmt":"2017-02-10T17:24:52","slug":"facebook-says-it-will-open-up-for-independent-ad-audit","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebook-says-it-will-open-up-for-independent-ad-audit.html","title":{"rendered":"Facebook says it will open up for independent ad audit"},"content":{"rendered":"


\n<\/p>\n

Following multiple<\/a> admissions<\/a> last year that it had been misreporting\u00a0some of its ad\u00a0numbers, Facebook just announced that it has committed to an audit by the Media Rating Council<\/a> \u201cto verify the accuracy of the information we deliver to our partners.\u201d<\/p>\n

The mistakes that Facebook revealed\u00a0last year seem\u00a0relatively minor, but collectively, they probably\u00a0have added momentum to calls from the ad industry<\/a> for\u00a0better data from Facebook, as well as more third-party verification of that data.<\/p>\n

In the blog post<\/a> announcing the MRC audit, Facebook also says it will be providing more details about how long (down to the millisecond) an ad is actually on-screen, as well as how long 50 percent and 100 percent of the ad is\u00a0on-screen. So hopefully, advertisers will wonder less about whether they\u2019re paying for ads that aren\u2019t actually seen.<\/p>\n

In addition, Facebook says it\u2019s now working with 24 independent partners for ad measurement. Plus, it will be adding new video ad-buying options \u2014 for example, advertisers could only pay for videos\u00a0that are viewed in their entirety.<\/p>\n

\u201cAs a partner to over four million advertisers across a wide range of organizations and objectives, we want to provide transparency, choice, and accountability,\u201d Facebook says.<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/Y43JyUnqEc0\/<\/p>","protected":false},"excerpt":{"rendered":"

Following multiple admissions last year that it had been misreporting\u00a0some of its ad\u00a0numbers, Facebook just announced that it has committed to an audit by the Media Rating Council \u201cto verify <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-3446","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t