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Flipboard<\/a> is releasing a big update today, which introduces \u201cSmart Magazines\u201d \u2014 a new way for people to find news stories and other content tied to their interests.<\/p>\n CEO Mike McCue said the big goal behind this update was to answer the question, \u201cHow can we modernize the notion of magazines?\u201d Like many print magazines, these Smart Magazines are meant help you dive deep in a specific topic, but they also take advantage of opportunities for customization and personalization.<\/p>\n At the same time, McCue described this update as a rethinking of the Flipboard experience for new and existing users. Right now, the main ways to browse Flipboard are to open up the many individual topics and community-created magazines, or to go to the Cover Stories section, where you\u2019ll find a variety of stories pulled together based on your interests.<\/p>\n But McCue said that Flipboard\u2019s enormous range of topics (34,000) and magazines (30 million) can be overwhelming, while Cover Stories mashes everything together, so you can\u2019t focus on the one topic that you might be interested in at a given moment.<\/p>\n \u201cWhere do I go if I just want to see photography stuff?\u201d he said. \u201cI might follow 50 different magazines and 12 different topics [that are related to photography], so how do I see it all together? There hasn\u2019t been a good way to do that until now.\u201d<\/p>\n So a Smart Magazine revolves around a broad topic, like technology or cooking or photography or sports. Each magazine starts off with the big stories of the moment, things that hopefully everyone interested in that topic will want to see. Then as you move past the first few pages, you start to see content that\u2019s more tailored to your personal interests \u2014 for example, your tech magazine might start out with the same headlines as everyone else, before moving on to articles focused on startups and venture capital.<\/p>\n To help users create these magazines, Flipboard is launching a new one-screen Passion Picker where users can identify the topics they want to follow, then further customize their magazines by adding things like specific publications, YouTube feeds and Twitter hashtags and accounts (tweets from topic experts are included in each magazine). Over time, the magazine should get even smarter based on the stories that you like and add.<\/p>\n McCue said he expects most users to follow just a handful of Smart Magazines \u2014 \u201cPeople are interested in lots of things, but they\u2019re only passionate about a few\u201d \u2014 which is why there are only nine slots on the home screen. You can create more than nine Smart Magazines if you want, but then you\u2019ll have to go to the Magazines section of the app to find them.<\/p>\n Beyond this update, I was curious about the role that McCue sees Flipboard serving when more and more of our news consumption is happening through our Facebook and Twitter news feeds<\/a>.<\/p>\n \u201cI just think that there\u2019s a very large population of people who want to go to a place where there is a collection of stories about the thing that they really care about \u2014 not just a random collection of stuff,\u201d McCue said. \u201cI just think that\u2019s a truism.\u201d<\/p>\n \u201cWe really think of ourselves as being a platform that is informing and educating and inspiring readers,\u201d he said. \u201cWe\u2019re agnostic in terms of the right or the left, but we\u2019re not agnostic in terms of truth or fiction \u2026 We don\u2019t create the content, but getting the right mix of stories to people so they can get a sense of perspective on what\u2019s going on, that\u2019s something we take very seriously.\u201d<\/p>\n The new Flipboard is available for both iPhone and Android.<\/p>\n <\/p>\n Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/55FvrKt9m90\/<\/p>","protected":false},"excerpt":{"rendered":" Flipboard is releasing a big update today, which introduces \u201cSmart Magazines\u201d \u2014 a new way for people to find news stories and other content tied to their interests. 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