{"id":3275,"date":"2017-02-03T01:47:08","date_gmt":"2017-02-03T01:47:08","guid":{"rendered":"https:\/\/www.rsoftsolution.com\/blog\/snap-paid-114-5m-to-acquire-vurb-and-gives-acquisition-details-for-bitstrips-and-looksery.html"},"modified":"2017-02-03T01:47:08","modified_gmt":"2017-02-03T01:47:08","slug":"snap-paid-114-5m-to-acquire-vurb-and-gives-acquisition-details-for-bitstrips-and-looksery","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/snap-paid-114-5m-to-acquire-vurb-and-gives-acquisition-details-for-bitstrips-and-looksery.html","title":{"rendered":"Snap paid $114.5M to acquire Vurb and gives acquisition details for Bitstrips and Looksery"},"content":{"rendered":"<p><!-- Begin: WordPress Article Content --><br \/>\n<img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.rsoftsolution.com\/blog\/wp-content\/plugins\/RSSPoster_PRO\/cache\/a9315_snapchat-world-lens.png?w=640&#038;ssl=1\" class=\"\" \/><\/p>\n<p>Now that Snap is <a href=\"javascript:void(0)\">revealing its financial guts to the world in its filing for its initial public offering<\/a>, we\u2019re getting a small glimpse at how much the company is paying to acquire startups.<\/p>\n<p>As Snap becomes a larger company and is able to amass more of a cash pile, it\u2019ll be able to start picking off startups that can either fill out the company\u2019s ranks with talent or add products that will help make its core app even more sticky. Snap\u2019s IPO itself is actually a fundraising event (in addition to getting shareholders some liquidity), which will give the company more cash in order to hunt down these acquisitions.<\/p>\n<p>We\u2019ve reported on a lot of acquisitions the company has made over the last year, but Snap laid out some of the specifics in its public filing today:<\/p>\n<ul>\n<li>\n<a href=\"javascript:void(0)\">Snap acquired Looksery in August<\/a>, which at the time was reported to be for around $150 million. The filing basically confirms this price. Snap acquired the company as part of its push to create animated lenses \u2014 another product that would help further increase engagement and stickiness for the app, which is what the company is pitching to advertisers as its core value. The Looksery acquisition was $79.4 million, with $71.2 million in retention bonuses.<\/li>\n<\/ul>\n<ul>\n<li>\n<a href=\"javascript:void(0)\">Snap also acquired Bitstrips<\/a>, the creators of Bitmoji personal avatars, in March last year. Snap paid $64.2 million for the company, which it looks like didn\u2019t include any retention bonuses.<\/li>\n<\/ul>\n<ul>\n<li>Snap acquired a \u201cmobile search company\u201d in August for\u00a0$114.5 million \u2014 this is Vurb, <a href=\"javascript:void(0)\">a mobile <\/a><a href=\"javascript:void(0)\">search engine that pulls info from partnered apps<\/a>.<\/li>\n<\/ul>\n<ul>\n<li>Snap also says it acquired a \u201cresearch and development-driven computer vision software company\u201d in 2016 for around $47 million \u2014\u00a0this may be <a href=\"javascript:void(0)\">Seene, a startup that let mobile users create 3D selfies<\/a>.<\/li>\n<\/ul>\n<ul>\n<li>Beyond those acquisitions, Snap also said it was providing an additional $255.2\u00a0million in cash and stock as retention bonuses.<\/li>\n<\/ul>\n<h3>\n<a href=\"javascript:void(0)\">Check out full coverage of the Snap IPO here<\/a>.<\/h3>\n<p><!-- End: WordPress Article Content --><\/p>\n<p>Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/Crvjw56n5aA\/<\/p>","protected":false},"excerpt":{"rendered":"<p>Now that Snap is revealing its financial guts to the world in its filing for its initial public offering, we\u2019re getting a small glimpse at how much the company is <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-3275","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Now that Snap is revealing its financial guts to the world in its filing for its initial public offering, we\u2019re getting a small glimpse at how much the company is paying to acquire startups. As Snap becomes a larger company and is able to amass more of a cash pile, it\u2019ll be able to start\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"R Software Solution\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.rbsitsoftwaresolution.in\/blog\/snap-paid-114-5m-to-acquire-vurb-and-gives-acquisition-details-for-bitstrips-and-looksery.html\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"IT and Latest Technology Updates - R Software Solution | a new innovation\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Snap paid $114.5M to acquire Vurb and gives acquisition details for Bitstrips and Looksery IT and Latest Technology Updates - R Software Solution\" \/>\n\t\t<meta property=\"og:description\" content=\"Now that Snap is revealing its financial guts to the world in its filing for its initial public offering, we\u2019re getting a small glimpse at how much the company is paying to acquire startups. 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