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Salesforce<\/a> has made another acquisition that underscores how the CRM and cloud software giant is looking to sell\u00a0more services to its customers that complement the software\u00a0they are already buying. It has acquired Sequence<\/a>, a user experience design agency based out of San Francisco and New York that works with brands\u00a0like Best Buy<\/a>, Peets<\/a>,\u00a0Apple<\/a>,\u00a0Google and many more.<\/p>\n The news was announced by Sequence itself on its blog<\/a>\u00a0quietly about a week ago, but\u00a0the acquisition actually closed only today. It was also confirmed to us directly by Salesforce, which pointed us to the blog post.<\/p>\n Sequence\u2019s CEO Jojo Roy says in the blog post that his team \u2014\u00a0which also includes\u00a0Seth Bain (who founded the company and is the lead\u00a0on key accounts like Apple) as president \u2014 will work on experience design services for customers, \u201chelping companies use the power of design to better connect with their customers in entirely new ways.\u201d<\/p>\n The financial terms of the deal are not being disclosed, but in any case Sequence had raised less than $1 million<\/a> in its\u00a012 years as an independent company.<\/p>\n Sequence\u2019s work focuses on building interactive experiences and consultancy for companies across both digital and physical environments, rethinking mobile apps and web sites, but also retail locations and bigger branding concepts.<\/p>\n UX services have become a cornerstone in the modern business world, which\u00a0always wants to try out new things to connect with customers better, and looks to UX people to help implement that. Other prominent agencies that have been snapped up in this space include frog design (now part of Aricent) and Fjord (now part of Accenture).<\/p>\n (By the way, if you\u2019re wondering what Sequence\u00a0does for one of the biggest\u00a0but also most tight-lipped companies in the world, you won\u2019t\u00a0get an answer: \u201cWe\u2019re proud to work closely with one of the most successful companies of our generation,\u201d Sequence\u00a0notes<\/a>. \u201cAnd while we\u2019d love to tell you all about the work we do for Apple, keeping quiet about the details is just part of the job. What we can tell you is that getting a glimpse behind that iconic glossy white and brushed aluminum curtain is as exciting as you\u2019d think.\u201d)<\/p>\n Salesforce already has an experience design practice<\/a>\u00a0that it sells as part of its \u201cAdd-Ons\u201d consultancy services, alongside other things like marketing cloud services and its strategic advisory business. These are not the core of what Salesforce does as a business, but they position the company as a one-stop shop for businesses that may already be considering other Salesforce products.<\/p>\n That\u2019s a strategy that other IT giants have followed to increase its touch points with customers. Last year, IBM, in fact, scooped up three design agencies in the space of a week<\/a>.<\/p>\n Salesforce itself has also made other acquisitions recently to boost their design talent, but for different ends.<\/p>\n Earlier this month, Quip, a\u00a0cloud-document collaboration startup Salesforce\u00a0acquired last year<\/a>, made an acquisition of its own, of Unity and Variety<\/a>\u00a0\u2014 a\u00a0startup co-founded by two ex-Facebook designers who\u00a0had overhauled its Messenger app, among other things. However, it looks like that\u00a0acquisition\u00a0is not to boost Salesforce\u2019s design practice, but to bolster\u00a0Quip itself, by\u00a0developing more productivity apps.<\/p>\n <\/p>\n Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/OOV_0BzM3tw\/<\/p>","protected":false},"excerpt":{"rendered":" Salesforce has made another acquisition that underscores how the CRM and cloud software giant is looking to sell\u00a0more services to its customers that complement the software\u00a0they are already buying. It <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-3252","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t