{"id":3241,"date":"2017-02-02T01:18:35","date_gmt":"2017-02-02T01:18:35","guid":{"rendered":"https:\/\/www.rsoftsolution.com\/blog\/facebook-plans-to-be-more-like-youtube-than-netflix-as-it-pays-for-video.html"},"modified":"2017-02-02T01:18:35","modified_gmt":"2017-02-02T01:18:35","slug":"facebook-plans-to-be-more-like-youtube-than-netflix-as-it-pays-for-video","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebook-plans-to-be-more-like-youtube-than-netflix-as-it-pays-for-video.html","title":{"rendered":"Facebook plans to be more like YouTube than Netflix as it pays for video"},"content":{"rendered":"


\n<\/p>\n

\u201cWe\u2019re focusing more on shorter form content to start\u201d Facebook CEO Mark Zuckerberg said on today\u2019s Q4 earnings call<\/a> where he was repeatedly questioned about Facebook\u2019s video strategy. One thing\u2019s clear, Facebook will invest heavily. \u201cI see video as a mega trend\u201d said Zuckerberg.<\/p>\n

Facebook will both pay video makers up front and through ad revenue sharing to get their content into its News Feed and video tab. Despite reports that it\u2019s been in talks with TV studios<\/a> and is building a set-top TV box<\/a>, on today\u2019s earnings call, Facebook isn\u2019t going to immediately dive into funding a ton of TV shows and movies. Zuckerberg noted \u201cOver the longer term\u2026people will experiment with longer form of video as well in all kinds of different things.\u201d But quick, snackable clips are \u201cthe primary focus for the foreseeable future.\u201d<\/p>\n

Essentially, Facebook is more interested in the YouTube model of collecting tons of quick video clips than investing in long-form shows or films like Netflix.<\/p>\n

Facebook\u2019s CFO David Wehner said \u201cour focus was on kickstarting the ecosystem here for the video tab\u2026We\u2019re looking at a wide range of content.\u00a0To do that, it plans to pay up-front for \u201cseed content\u201d, which will start to draw more viewers to its video offering and make it an established home for premium clips. This is similar to what it did to spark initial interest in Facebook Live. \u201cWe\u2019re certainly going to be seeding content to get the ecosystem going. That\u2019s not about doing big deals\u201d said Facebook\u2019s CFO David Wehner<\/p>\n

Eventually, though, it plans to get enough viewers that an advertising revenue share with creators will be enough to keep them contributing their videos. \u201cWe need to be able to support that with a business model that we\u2019re working on with ads\u201d said Wehner.<\/p>\n

\"Facebook<\/p>\n

Zuckerberg believes that the new video tab, now rolled out to everyone in the US, will change video viewing behavior on Facebook. Right now, people stumble upon videos in their News Feed, which they often check during short down-times in their daily lives. Yet Zuckerberg says that \u201cSay I want to watch video content now. That\u2019s what I think we\u2019re going to unlock with this tab. The early trends are good.\u201d<\/p>\n

That dedicated visitorship combined with a healthy, long-term business model could attract \u201cthe best episodic content\u201d says Zuckerberg. That means expanding its inclusion of mid-roll ads with a design that don\u2019t scare off viewers. Those episodes could include half-hour TV shows but Zuckerberg was likely referring to the kind of weekly video shows often seen on YouTube. He sees the video tab as a convenient way to follow your favorite video stars and catch up on their latest clips.<\/p>\n

Facebook\u2019s CEO called video a \u201cmegatrend\u201d with good reason. As bigger screens, faster connections, better mobile cameras, and short-form video content techniques proliferate, it\u2019s become much more pleasant to watch while on the go. While even browsing photos can require some mental and thumb effort, videos offer people an immersive, lean-back escape from their lives.<\/p>\n

Facebook and Instagram consumed much of that need to detach from the present in the pre-video era, and now they\u2019re trying to cement themselves in a world where are phones are our primary televisions.<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/GgydU-T3UDM\/<\/p>","protected":false},"excerpt":{"rendered":"

\u201cWe\u2019re focusing more on shorter form content to start\u201d Facebook CEO Mark Zuckerberg said on today\u2019s Q4 earnings call where he was repeatedly questioned about Facebook\u2019s video strategy. One thing\u2019s <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-3241","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t