CapGenius<\/a> aims to help. This fun little addition to your iPhone keyboard offers a search engine for quips, puns, quotes, lyrics and other phrases that you can quickly pop into your Instagram posts, status updates, snaps, tweets, texts, and more.<\/p>\nThe app was created by longtime friends\u00a0Jordan Verroi and Josh Miller who wanted a tool to help them come up with a good caption for their posts, and figured\u00a0others probably shared this\u00a0struggle. The app, which is installed as an iOS keyboard, is aimed at consumers, not brands. Specifically, it\u2019s targeting the 18 to 35 year-old demographic who spend a lot of time on social media.<\/p>\n
While perhaps something of a niche product in the broader app market, teens and young adults today work hard to\u00a0craft their social\u00a0media presence. Being thought of as funny could be considered\u00a0an aspect of that, along with all their\u00a0perfectly filtered photos. But CapGenius could also be used when trying to befriend someone new, such as in a dating app, suggests Miller.<\/p>\n
As for the content, some is funny and some is groan-inducing, I\u2019ll admit. There are jokes and puns about everything from hangovers to Trump to friendships and love, as well as content associated with various\u00a0TV shows, plus song lyrics, quotes, and pick-up lines.<\/p>\n
To help with the content, the creators recruited social media stars Jordana Abraham, Samantha Fishbein, and Aleen Kuperman, who run the viral lifestyle website and the Instagram account @Betches. Their audience includes 9 million people, which could help CapGenius grow. The plan now is to bring in other content from comedians, artists, and brands, the latter of which could lead to a means of making money, assuming the app developed a following.<\/p>\n
The team is also working on partnerships that will allow it to include a larger selection of favorite movie quotes and music lyrics in the app.<\/p>\n
And, because you don\u2019t want to use the same joke everyone else is, the database of content is added to regularly. It has some over 7,000 unique pieces of content now, and four staff writers update the database daily. That\u2019s how the app\u00a0soon had new jokes and quips about things like the presidential inauguration, for example, or \u201cThe Bachelor\u201d TV show.<\/p>\n
The app launched in December, and the team isn\u2019t sharing its user numbers yet. But Miller says daily retention is already high \u2013 over 30 percent. But the app is still low-ranked on the App Store, only occasionally even making the charts in the Entertainment or Social Networking sections.<\/p>\n
Another\u00a0concern for an app like CapGenius is that it\u2019s a third-party keyboard only. That category hasn\u2019t been as broadly adopted on iOS as once hoped. Even apps that make sense as keyboards, like Giphy, also establish themselves as standalone apps to reach a wider user base. This could limit CapGenius\u2019 growth, which is critical for an app that may or may not be able to attract\u00a0mainstream interest.<\/p>\n
CapGenius is currently\u00a0a free download on iTunes.\u00a0<\/a><\/p>\n<\/p>\n
Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/5XuvbC4exP4\/<\/p>","protected":false},"excerpt":{"rendered":"
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