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Facebook today is changing how it ranks the videos that appear in the News Feed, with the goal of better surfacing those that are more relevant to you. It\u2019s a slight tweak,\u00a0but one that could boost the visibility of longer videos, in some cases.<\/p>\n
It can be more of commitment to watch a longer video in full, of course \u2013 the content has to be interesting enough to keep your attention. Now, long videos that people are actually watching may be distributed more on Facebook.<\/p>\n
The company explains that \u201cpercent completion\u201d \u2013 how much of a video is watched \u2013 is still just one of the signals it uses to determine which videos should show up in your News Feed. It also takes into account a number of other factors, like if you turn on the sound, go fullscreen, turn on high-def<\/a>, among other things. And it considers\u00a0whether or not a video is live<\/a>.<\/p>\n However, the percent completion signal needed an adjustment, Facebook found. After all, it\u2019s a lot easier to watch a shorter video all the way through, compared with a long one. That\u2019s why it makes sense to weight this percent completion signal a bit more, the longer the video is.<\/p>\n However, this change won\u2019t only impact those videos that get watched to the end. It will also affect longer videos that people are watching in general, even if they\u2019re not completing them.<\/p>\n For example, before, if people were watching 75 percent of a 2 minute video, that was ranked the same as watching 75 percent of a 10 minute video. Obviously, that\u2019s not really fair. Now, the algorithm will put more weight on completing that longer video.<\/p>\n This includes Facebook Live videos that were recorded earlier, and have now transitioned to regular videos. In addition, the algorithm will apply not just to those videos on the News Feed itself, but also in the Suggested Videos section which appears below the one you\u2019re currently viewing.<\/p>\n For Facebook Page owners, the takeaway here is that longer videos that engage users may get a bump up in terms of distribution, but the side effect could mean that some shorter videos see a small dip, Facebook confirms.<\/p>\n There\u2019s no set length on what makes a video \u201clong,\u201d however.<\/p>\n