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Corporations could be a lot more efficient with their travel spend, believes booking platform <\/span>TripActions.<\/span><\/a>\u00a0Today, the company is announcing $14.6 million in funding from Zeev Ventures and Lightspeed Venture Partners to fulfill that mission.<\/span><\/p>\n Based on the idea that people spend more money when it\u2019s on their company\u2019s dime, the startup offers employees rewards for staying under a target budget. These so-called \u201cTripBucks\u201d can then be exchanged for Amazon gift cards or other merchandise.<\/p>\n The newly launched TripActions\u00a0offers a Kayak-like platform for booking flights and hotels. It hopes that the simplicity of its platform will help it take on incumbents like Concur and it has already attracted clients like SurveyMonkey and eHarmony,<\/p>\n TripActions is not the first company to offer a reward-based approach to corporate travel spending. Venture-backed startups <\/span>Rocketrip<\/span><\/a> and <\/span>TravelBank<\/span><\/a> are competing in the space as well, for example.<\/span><\/p>\n What\u2019s different about TripActions, says the company\u2019s CEO and co-founder Ariel Cohen, is a stronger \u201cfocus on mobile\u201d and access to a \u201cton of inventory.\u201d The company is also\u00a0adding more personalization features to its service.<\/p>\n Arif Janmohamed, a\u00a0partner at Lightspeed, says he liked the idea because \u201cmost people aren\u2019t really happy with the experience\u201d of booking on traditional corporate booking platforms. He felt that TripActions offered more \u201cinstant gratification and instant transparency\u201d than the competition\u00a0because it is readily apparent what the savings will be.<\/p>\n To monetize its service, TripActions just charges companies a booking fee \u2014 the travelers themselves don\u2019t pay for using it. Some of TripActions\u2019 competitors, on the other hand, often charge their clients a recurring payment.<\/p>\n \u201c<\/span>What attracted me was the opportunity to disrupt an industry full of outdated options and provide travelers choice and a modern experience while adding value to their company,\u201d said Oren Zeev of Zeev Ventures about why he invested. \u201cIt brings choice to travelers and gives them a reason to save money.\u201d<\/span><\/p>\n