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It\u2019s hard to build a drone that\u2019s high performance and affordable enough to compete with DJI\u2019s popular and pervasive models. That\u2019s something drone companies who built their own \u201cplatforms,\u201d a.k.a. original hardware and proprietary software, are grappling with these days. The industry has seen belt-tightening measures at Parrot SA<\/a>, a changing of the guard at Kespry<\/a>\u00a0and a dispersion of the Google Titan team\u00a0at Alphabet<\/a> this week alone.<\/p>\n However, venture and angel investors are now pouring capital into other areas of drone technology, including aerial services and drone software, as well as counter-drone (aka anti-drone) systems. Last year, Hangar, Nightingale Security, SkySafe and others capitalized on this trend, chalking up meaningful rounds of funding. It is one that\u2019s likely to continue in 2017. One indication is a new pile of investors who have recently topped off Dedrone\u2019s Series A round.<\/a><\/p>\n Dedrone\u2019s new investors\u00a0include CEOs and former CEOs of big-name enterprise tech companies, four unicorns among them. They are: Aruba Networks\u2019 CEO Dominic Orr, Ruckus Wireless CEO Selina Low, Meraki co-founder and COO Tom Noonan, the former CEO of Internet Security Systems Inc. Hans Robertson and former Amobee and JahJah CEO Trevor Healy.<\/p>\n Dedrone<\/a> builds hardware and software to detect when and where unwanted drones are flying overhead, and to alert people on the ground, or in manned aircraft, of their presence. The technology is used by law enforcement agencies, private security companies, property owners and corporations that need to monitor large venues or infrastructure, like airports<\/a> or data centers.<\/p>\n Dedrone CEO and founder J\u00f6rg Lamprecht says no matter what laws are enacted by the FAA or its foreign equivalents, his business benefits. \u201cAll these laws need to be enforced,\u201d he said. His company stays neutral and allows people on the ground to decide what they want to do about unwanted aerial vehicles in their airspace, whether that\u2019s shooting the drones down or getting in touch with a pilot to tell them to fly away. Right now it\u2019s not legal in the U.S. to take down a drone, but it is perfectly legal to monitor airspace, Lamprecht notes.<\/p>\n The startup\u00a0has surpassed 200 customers around the world, with at least 30 in North America. Most famously, it has helped Citi Field Stadium, home of the New York Mets, and other sports arenas keep unauthorized flying cameras out of the way during events where one wrong move could risk the injury of an athlete or ticket-buying fan.<\/p>\n <\/p>\n