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Twitter announced<\/a> today it\u2019s shutting down a feature called Dashboard, launched last summer<\/a>, that allows businesses a suite of tools to track tweets, schedule posts, access analytics, monitor tweets about their brand or other keywords and more. The company says that Dashboard will be fully shuttered on February 3rd, 2016, but there\u2019s not a solid transition plan in terms of how businesses\u00a0will be able to access similar features\u00a0going forward.<\/p>\n Instead, Twitter only says that it \u201chopes\u201d to bring the best features from Dashboard to the broader Twitter community in the months ahead. That vagueness is not very promising, however.<\/p>\n The product may not have had a large install base, though, which is why it was marked for shutdown. According to App Annie, Twitter Dashboard was ranked a lowly No. 432 in the \u201cBusiness\u201d apps category on iTunes. And\u00a0Sensor Tower says the app was downloaded around\u00a040,000\u00a0times worldwide since its launch, and about 3,000\u00a0times in the past month.<\/p>\n Dashboard also saw some overlap with Twitter Engage, a tool for celebrities and other influencers, announced<\/a> around the same time, which also included analytics.<\/p>\n While it makes sense that Twitter would have wanted to offer a product for its business customers, many of those who more directly handle their social media presence already use other, more feature-rich apps like Hootsuite, Buffer or Sprout Social, for example.<\/p>\n The move to close Dashboard, which was available both on the web and in a dedicated iOS application, follows other streamlining that\u2019s been taking place at the company in recent months.<\/p>\n Twitter announced it was closing down Vine<\/a> this past fall, and will only maintain\u00a0a simple camera app<\/a> in its place. It has also created less need for users to install its Periscope standalone app by integrating live streaming capabilities<\/a>\u00a0into Twitter itself.<\/p>\n Twitter Dashboard will be closing down on February 3rd. 1\/5<\/p>\n\n