{"id":2662,"date":"2017-01-06T17:03:12","date_gmt":"2017-01-06T17:03:12","guid":{"rendered":"https:\/\/www.rsoftsolution.com\/blog\/aols-kanvas-launches-an-sdk-now-any-app-can-use-its-photo-and-video-effects.html"},"modified":"2017-01-06T17:03:12","modified_gmt":"2017-01-06T17:03:12","slug":"aols-kanvas-launches-an-sdk-now-any-app-can-use-its-photo-and-video-effects","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/aols-kanvas-launches-an-sdk-now-any-app-can-use-its-photo-and-video-effects.html","title":{"rendered":"AOL\u2019s Kanvas launches an SDK: now any app can use its photo and video effects"},"content":{"rendered":"


\n<\/p>\n

The rise of apps like Instagram and Snapchat has\u00a0put photo effects\u00a0front and center in the world of picture\u00a0messaging, giving users not only the ability to send images to each other, but to personalise them with little doodles, lurid colors, bunny ears. Now, an app maker that has built a bunch of these\u00a0is launching an SDK that will\u00a0let any app add these kinds of effects\u00a0to their platforms, too.<\/p>\n

Kanvas<\/a>, a\u00a0messaging app acquired by AOL in 2015<\/a> that lets you take, manipulate and send photos and other\u00a0graphics with added filters, GIFs\u00a0and other decorations, is launching at CES this week a new SDK that will let other third-party apps tap into and use Kanvas\u2019 in their own picture messaging services.<\/p>\n

This is a play for scale \u2014 and ultimately scale that can be used to grow AOL\u2019s advertising network. When\u00a0AOL (which also owns TechCrunch) acquired Kanvas, the app had 1 million users; now it has 5 million active users, CEO and co-founder Vic Singh told me in an interview, and the aim is to grow that by 5 million more with today\u2019s launch.<\/p>\n

And once there is enough scale, the idea will be to use this new network of usage as a vehicle to make money: advertisers can sponsor filters, and AOL (which itself was acquired by Verizon<\/a>\u00a0partly as a mobile advertising play) will be able to sell this as another advertising unit to clients who are already buying display and video ads or AOL properties.<\/p>\n

The SDK will initially cover four features that Kanvas has built both in-house and by way of acquisition:<\/p>\n

\u25cf\u00a0Livestreaming\u00a0Capabilities:\u00a0A live stream module merges the video stream with real-time editing, special effects and chat.<\/p>\n

So far, Kanvas has worked with only a handful of app makers to integrate this SDK for the launch. They include Phhhoto (a sample is pictured above), Video Star,\u00a0Showzee and ROLR.<\/p>\n

Singh tells me that a typical target\u00a0app will be the wide range of photo and messaging apps on the market today, but ultimately there are a whole range of image-based apps where you could see this working, for example in any kind of e-commerce app that lets people upload their own pictures of items to sell, or in dating apps.<\/p>\n

There is already some evidence that while Kanvas continues to build its own eponymous app, spreading these filters far and wide will be the key to growing its ubiquity and business.<\/p>\n

The company has already seen\u00a010.2 million users on one integration alone, into a Verizon Messaging app for Android; and there is also already a version of Kanvas that can be used on Messenger. You can also post your Kanvas creations on Snapchat, but (perhaps because Snapchat wants to save the premium UI for its own tools) it requires a fiddly workaround, Singh said.<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/a-uhLr4hARg\/<\/p>","protected":false},"excerpt":{"rendered":"

The rise of apps like Instagram and Snapchat has\u00a0put photo effects\u00a0front and center in the world of picture\u00a0messaging, giving users not only the ability to send images to each other, <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-2662","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t