{"id":26331,"date":"2021-09-17T12:21:23","date_gmt":"2021-09-17T12:21:23","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/twitter-super-follows-has-generated-only-around-6k-in-its-first-two-weeks.html"},"modified":"2021-09-17T12:21:23","modified_gmt":"2021-09-17T12:21:23","slug":"twitter-super-follows-has-generated-only-around-6k-in-its-first-two-weeks","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/twitter-super-follows-has-generated-only-around-6k-in-its-first-two-weeks.html","title":{"rendered":"Twitter Super Follows has generated only around $6K+ in its first two weeks"},"content":{"rendered":"

Twitter\u2019s creator platform Super Follows<\/a> is off to an inauspicious start, having contributed to somewhere around $6,000 in U.S. iOS revenue in the first two weeks the feature has been live, according to app intelligence data provided by Sensor Tower<\/a>. And it\u2019s made only around $600 or so in Canada. A small portion of that revenue may be attributed to Ticketed Spaces<\/a>, Twitter\u2019s other in-app purchase<\/a> offered in the U.S. \u2014 but there\u2019s no way for this portion to be calculated by an outside firm.<\/p>\n

Twitter first announced its plans to launch Super Follows during its Analyst Day event <\/a>in February, where the company detailed many of its upcoming initiatives to generate new revenue streams.<\/p>\n

Today, Twitter\u2019s business is highly dependent on advertising, and Super Follows is one of the few ways it\u2019s aiming to diversify. The company is also now offering a way for creators to charge for access <\/a>to their live events\u00a0with Ticketed Spaces and, outside the U.S., Twitter has begun testing <\/a>a premium product for power users, called Twitter Blue<\/a>.<\/p>\n

\n

Image Credits:<\/strong> Twitter<\/p>\n

But Super Follows, which targets creators, is the effort with the most potential appeal to mainstream users.<\/p>\n

It\u2019s also one that is working to capitalize on the growing creator economy, where content creators build a following, then generate revenue directly through subscriptions \u2014 decreasing their own dependence on ads or brand deals, as a result. The platforms they use for this business skim a little off the top to help them fund the development of the creator tools. (In Twitter\u2019s case, it\u2019s taking only a 3% cut.)<\/p>\n

The feature would seem to make sense for Twitter, a platform that already allows high-profile figures and regular folks to hobnob in the same timeline and have conversations. Super Follows ups that access by letting fans get even closer to their favorite creators \u2014 whether those are musicians, artists, comedians, influencers, writers, gamers or other experts, for example. These creators can set a monthly subscription price of $2.99, $4.99 or $9.99 to provide fans with access to bonus, \u201cbehind-the-scenes\u201d content of their choosing. These generally come in the form of extra tweets, QAs and other interactions with subscribers.<\/p>\n

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Image Credits:<\/strong> Twitter<\/p>\n

At launch, Twitter opened up Super Follows to a handful of creators<\/a>, including the beauty and skincare-focused account @MakeupforWOC<\/a>; astrology account @TarotByBronx<\/a>; sports-focused @KingJosiah54<\/a>; writer @myeshachou<\/a>; internet personality and podcaster @MichaelaOkla<\/a>; spiritual healer @kemimarie<\/a>; music charts tweeter @chartdata<\/a>; Twitch streamers @FaZeMew<\/a>, @VelvetIsCake<\/a>, @MackWood1<\/a>, @GabeJRuiz<\/a> and @Saulsrevenge<\/a>; YouTubers @DoubleH_YT<\/a>, @LxckTV<\/a> and @PowerGotNow<\/a>; and crypto traders @itsALLrisky<\/a> and @moon_shine15<\/a>; among others. Twitter says there are fewer than 100 creators in total who have access to Super Follows.<\/p>\n

While access on the creation side is limited, the ability to subscribe to creators is not. Any Twitter iOS user in the U.S. or Canada can \u201cSuper Follow\u201d any number of the supported creator accounts. In the U.S., Twitter has 37 million monetizable daily active users as of Q2 2021<\/a>. Of course, only some subset of those will be iOS users.<\/p>\n

Still, Twitter could easily count millions upon millions of \u201cpotential\u201d customers for its Super Follow platform at launch. Its current revenue indicates that, possibly, only thousands of consumers have done so, given many of the top in-app purchases are for creators offering content at lower price points.<\/p>\n

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Image Credits:<\/strong> Sensor Tower<\/p>\n

Sensor Tower notes Twitter\u2019s $6,000 in U.S. consumer spending on iOS was calculated during the first two weeks of September (September 1-14). Before this period, U.S. iOS users spent only $100 from August 25 through 31 \u2014 a figure that would indicate user spending on Ticketed Spaces during that time. In other words, the contribution of Tickets Spaces revenue to this total of $6,000 in iOS consumer spending is likely quite small.<\/p>\n

In Canada, the other market where Super Follow is now available to subscribers, Twitter\u2019s iOS in-app purchase revenue from September 1 through September 14, was a negligible $600. (This would also include Twitter Blue subscription revenue, which is being tested<\/a> in Canada and Australia.)<\/p>\n

Worldwide, Twitter users on iOS spent $9,000 during that same time, which would include other Ticketed Spaces revenues and tests of its premium service, Twitter Blue. (Twitter\u2019s Tip Jar, a way to pay creators directly, does not work through in-app purchases).<\/p>\n

Unlike other Twitter products that developed by watching what users were already doing anyway \u2014 like using hashtags or retweeting content \u2014 many of Twitter\u2019s newer features are attempts at redefining the use cases for its platform. In a massive rush of product pushes, Twitter has recently launched tools not just for creators, but also for e-commerce<\/a>, organizing reading materials<\/a>, subscribing to newsletters<\/a>, socializing in communities<\/a>, chatting through audio<\/a>, fact-checking content,<\/a> keeping up with trends<\/a>, conversing more privately<\/a> and more.<\/p>\n

Twitter\u2019s position on the slower start to Super Follows is that it\u2019s still too early to make any determinations. While that\u2019s fair, it\u2019s also worth tracking adoption to see if the new product had seen any rapid, out-of-the-gate traction.<\/p>\n

\u201cThis is just the start for Super Follows,\u201d a Twitter spokesperson said, reached for comment about Sensor Tower\u2019s figures. \u201cOur main goal is focused on ensuring creators are set up for success and so we\u2019re working closely with a small group of creators in this first iteration to ensure they have the best experience using Super Follows before we roll out more widely.\u201d<\/p>\n

The spokesperson also noted Twitter Super Follows had been set up to help creators make more money as it scales.<\/p>\n

\u201cWith Super Follows, people are eligible to earn up to 97% of revenue after in-app purchase fees until they make $50,000 in lifetime earnings. After $50,000 in lifetime earnings, they can earn up to 80% of revenue after in-app purchase fees,\u201d they said.<\/p>\n

\u00a0<\/p>\n

Correction,<\/em> 9\/16\/21: Twitter mDAU was 37 million in the last quarter, not 169 million\u2014 the latter was the international figure. This has been updated.\u00a0<\/em><\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/h2gMiiTS2zI\/<\/p>","protected":false},"excerpt":{"rendered":"

Twitter\u2019s creator platform Super Follows is off to an inauspicious start, having contributed to somewhere around $6,000 in U.S. iOS revenue in the first two weeks the feature has been <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-26331","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t