{"id":26255,"date":"2021-09-12T12:19:09","date_gmt":"2021-09-12T12:19:09","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/tinder-adds-a-new-home-for-interactive-social-features-with-launch-of-tinder-explore.html"},"modified":"2021-09-12T12:19:09","modified_gmt":"2021-09-12T12:19:09","slug":"tinder-adds-a-new-home-for-interactive-social-features-with-launch-of-tinder-explore","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/tinder-adds-a-new-home-for-interactive-social-features-with-launch-of-tinder-explore.html","title":{"rendered":"Tinder adds a new home for interactive, social features with launch of Tinder Explore"},"content":{"rendered":"

Tinder is redesigning<\/a> its app to put a larger emphasis on its social, interactive features with the launch of \u201cExplore,\u201d a new section that will feature events, like the return of the popular \u201cSwipe Night\u201d series<\/a>, as well as ways to discover matches by interests and dive into quick chats before a match is made. Combined, the changes help to push Tinder further away from its roots as a quick match-based dating app into something that\u2019s more akin to a social network aimed at helping users meet new people.<\/p>\n

This shift could resonate better with a younger generation that may feel like traditional online dating has lost its novelty. Today, these users are turning to apps marketing themselves as places to meet new friends<\/a>, while newcomers to the dating app industry are experimenting with other means of connecting users \u2014 such as with short, TikTok-like videos, as in Snack<\/a>, or even audio, as in SwoonMe<\/a>. For Tinder, these market shifts may have represented an existential threat to its own business. But instead, the company has doubled down on interactivity as being core to the Tinder experience, and as a means of maintaining its dominant position.<\/p>\n

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Tinder\u2019s interactive \u2018Swipe Night\u2019 stories return after a 20 million user turnout<\/a><\/p>\n<\/blockquote>\n

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At launch, Tinder Explore will include a handful of existing features alongside a new way to meet people. The latter allows users to connect with others based on interests \u2014 like Foodies, Gamers, Music Lovers, Social Causes, Entrepreneurs and more. Over time, more interests will be added, which will allow Tinder members to find someone based on what they\u2019re like, rather than just what they look like.<\/p>\n

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Image Credits:<\/strong> Tinder<\/p>\n

Explore will also be home to Tinder\u2019s \u201cSwipe Night,\u201d the interactive series that launched in 2019 as an in-app \u201cchoose your own adventure\u201d story which helped to boost<\/a> Tinder engagement as it gave users a reason to relaunch the app at a specific time. Tinder hailed<\/a>\u00a0\u201cSwipe Night\u201d as a success, saying the feature attracted over 20 million users during its first run and led to a 26% increase in matches. In November, the series will return<\/a> \u2014 this time, with new characters and a new \u201cwhodunit\u201d-style storyline. It will now also leverage the \u201cFast Chat\u201d feature that powers Tinder\u2019s \u201cHot Takes\u201d experience, which allows unmatched users to chat.<\/p>\n

\u201cHot Takes\u201d will also appear in Tinder Explore, which the company describes as a more low-stakes way to match with other users. As a timer counts down, users who are chatting can choose if they want to match. If the timer expires, they meet someone new \u2014 similar to an online version of speed dating. Since launching this summer, millions of Tinder users have tried \u201cHot Takes,\u201d which is only available from 6 pm to midnight local time.<\/p>\n

However, the bigger story about Tinder Explore isn\u2019t just what sort of features it will host now, but what the company has in store for the future. Earlier this year, Tinder parent Match bought the Korean social networking company Hyperconnect for $1.73 billion<\/a> \u2014 its largest acquisition to date. And it\u2019s preparing to use Hyperconnect\u2019s IP to make the online dating experience even more interactive than it is today, having announced plans to add audio and video chat, including group live video<\/a>, to several of its top dating app properties, Tinder included.<\/p>\n

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Match Group to add audio and video chat, including group live video, to its dating app portfolio<\/a><\/p>\n<\/blockquote>\n

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Tinder Explore provides a platform where features like this could later be added \u2014 something Tinder hints toward0s, noting that the section is designed to offer users access to \u201ca growing list\u201d of social experiences with \u201cmany more to follow.\u201d<\/p>\n

\u201cA new generation of daters is asking for more from us in the post-Covid world: more ways to have fun and interact with others virtually and more control over who they meet on Tinder,\u201d said Tinder CEO Jim Lanzone, in a company announcement. \u201cToday\u2019s launch of Explore is a major step in creating a deeper, multi-dimensional, interactive experience for our members that expands the possibilities of Tinder as a platform,\u201d he added.<\/p>\n

Tinder Explore began rolling out to major English-speaking markets on Wednesday, September 8, and will be available globally by mid-October.<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/tw5-Pz0o1A8\/<\/p>","protected":false},"excerpt":{"rendered":"

Tinder is redesigning its app to put a larger emphasis on its social, interactive features with the launch of \u201cExplore,\u201d a new section that will feature events, like the return <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-26255","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t