{"id":26245,"date":"2021-09-11T12:16:36","date_gmt":"2021-09-11T12:16:36","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/amagi-tunes-into-100m-for-cloud-based-video-content-creation-monetization.html"},"modified":"2021-09-11T12:16:36","modified_gmt":"2021-09-11T12:16:36","slug":"amagi-tunes-into-100m-for-cloud-based-video-content-creation-monetization","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/amagi-tunes-into-100m-for-cloud-based-video-content-creation-monetization.html","title":{"rendered":"Amagi tunes into $100M for cloud-based video content creation, monetization"},"content":{"rendered":"

Media technology company Amagi<\/a> announced Friday $100 million to further develop its cloud-based SaaS technology for broadcast and connected televisions.<\/p>\n

Accel, Avataar Ventures and Norwest Venture Partners joined existing investor Premji Invest in the funding round, which included buying out stakes held by Emerald Media and Mayfield Fund. Nadathur Holdings continues as an existing investor. The latest round gives Amagi total funding raised to date of $150 million, Baskar Subramanian, co-founder and CEO of Amagi, told TechCrunch.<\/p>\n

Bangalore-based Amagi provides cloud broadcast and targeted advertising software so that customers can create content that can be created and monetized to be distributed via broadcast TV and streaming TV platforms like The Roku Channel, Samsung TV Plus and Pluto TV. The company already supports more than 2,000 channels on its platform across over 40 countries.<\/p>\n

\u201cVideo is a complex technology to manage \u2014 there are large files and a lot of computing,\u201d Subramanian said. \u201cWhat Amagi does is enable a content owner with zero technology knowledge to simplify that complex workflow and scalable infrastructure. We want to make it easy to plug in and start targeting and monetizing advertising.\u201d<\/p>\n

As a result, Amagi customers see operational cost savings on average of up to 40% compared to traditional delivery models and their ad impressions grow between five and 10 times.<\/p>\n

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Microsoft acquires video creation and editing software maker Clipchamp<\/a><\/p>\n<\/blockquote>\n

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The new funding comes at a time when the company is experiencing rapid growth. For example, Amagi grew 30 times in the United States alone over the past few years, Subramanian said. Amagi commands an audience of over 2 billion people, and the U.S. is its largest market. The company also sees growth potential in both Latin America and Europe.<\/p>\n

In addition, in the last year, revenue grew 136%, while new customer year over year growth was 44%, including NBCUniversal \u2014 Subramanian said the Tokyo Olympics were run on Amagi\u2019s platform for NBC, USA Today and ABS-CBN.<\/p>\n

As more of a shift happens with video content being developed for connected television experiences, which he said is a $50 billion market, the company plans to use the new funding for sales expansion, RD to invest in the company\u2019s product pipeline and potential MA opportunities. The company has not made any acquisitions yet, Subramanian added.<\/p>\n

In addition to the broadcast operations in New Delhi, Amagi also has an innovation center in Bangalore and offices in New York, Los Angeles and London.<\/p>\n

\u201cConsumer behavior and infrastructure needs have reached a critical mass and new companies are bringing in the next generation of media, and we are a large part of that growth,\u201d Subramanian said. \u201cSports will come on quicker, while live news and events are going to be one of the biggest growth areas.\u201d<\/p>\n

Shekhar Kirani, partner at Accel, said Amagi is taking a unique approach to enterprise SaaS due to that $50 billion industry shift happening in video content, where he sees half of the spend moving to connected television platforms quickly.<\/p>\n

Some of the legacy players like Viacom and NBCUniversal created their own streaming platforms, where Netflix and Amazon have also been leading, but not many SaaS companies are enabling the transition, he said.<\/p>\n

When Kirani met Subramanian five years ago, Amagi was already well funded, but Kirani was excited about the platform and wanted to help the company scale. He believes the company has a long tailwind because it is saving people time and enabling new content providers to move faster to get their content distributed.<\/p>\n

\u201cAmagi is creating a new category and will grow fast,\u201d Kirani added. \u201cThey are already growing and doubling each year with phenomenal SaaS metrics because they are helping content providers to connect to any audience.<\/p>\n

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How Bongo, the \u2018Netflix of Bangladesh,\u2019 won the local video streaming market with just $10M<\/a><\/p>\n<\/blockquote>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/JPsnXDYBcRQ\/<\/p>","protected":false},"excerpt":{"rendered":"

Media technology company Amagi announced Friday $100 million to further develop its cloud-based SaaS technology for broadcast and connected televisions. Accel, Avataar Ventures and Norwest Venture Partners joined existing investor <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-26245","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t