{"id":25837,"date":"2021-08-19T11:52:22","date_gmt":"2021-08-19T11:52:22","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/floodmapp-wants-to-predict-where-water-goes-before-it-washes-away-your-home.html"},"modified":"2021-08-19T11:52:22","modified_gmt":"2021-08-19T11:52:22","slug":"floodmapp-wants-to-predict-where-water-goes-before-it-washes-away-your-home","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/floodmapp-wants-to-predict-where-water-goes-before-it-washes-away-your-home.html","title":{"rendered":"FloodMapp wants to predict where water goes before it washes away your home"},"content":{"rendered":"<p id=\"speakable-summary\">Floods are devastating. They rip asunder communities, wipe out neighborhoods, force the evacuation of thousands of people every year and recovering from them can take years \u2014 assuming recovery is possible at all. <a href=\"javascript:void(0)\">The U.S. government estimates<\/a> that floods in recent decades (exclusive of hurricanes and tropical storms) have caused an estimated $160 billion in damage and killed hundreds of people.<\/p>\n<p>One would think that we should have a real-time model for where water is and where it is going around the world, what with all of those sensors on the ground and satellites in orbit. But we mostly don\u2019t, instead relying on antiquated models that fail to take into account the possibilities of big data and big compute.<\/p>\n<p><a href=\"javascript:void(0)\">FloodMapp<\/a>, a Brisbane, Australia-based startup, is aiming to wash out the old approaches to hydrology and predictive analytics and put in place a much more modern approach to help emergency managers and citizens know when the floods are coming \u2014 and what to do.<\/p>\n<p>CEO and co-founder Juliette Murphy has spent a lifetime in the water resources engineering field, and saw firsthand the heavy destruction that water can cause. In 2011, she watched as her friend\u2019s home was submerged in the midst of terrible flooding. The \u201cwater went right over the peak of her house,\u201d she said. Two years later in Calgary, she saw the same situation again: floods and fear as friends tried to determine whether and how to evacuate.<\/p>\n<p>Those memories and her own professional career led her to think more about how to build better tools for disaster managers. She ultimately synced up with CTO and co-founder Ryan Prosser to build FloodMapp in 2018, raising $1.3 million AUD along with a matching grant.<\/p>\n<p>The company\u2019s premise is simple: We have the tools to build real-time flooding models today, but we just have chosen not to take advantage of them. Water follows gravity, which means that if you know the topology of a place, you can predict where the water will flow to. The challenge has been that calculating second-order differential equations at high resolution remains computationally expensive.<\/p>\n<p>Murphy and Prosser decided to eschew the traditional physics-based approach that has been popular in hydrology for decades for a completely data-based approach that takes advantage of widely available techniques in machine learning to make those calculations much more palatable. \u201cWe do top down what used to be bottoms up,\u201d Murphy said. \u201cWe have really sort of broken the speed barrier.\u201d That work led to the creation of <a href=\"javascript:void(0)\">DASH<\/a>, the startup\u2019s real-time flood model.<\/p>\n<p \/>\n<p id=\"caption-attachment-2191072\" class=\"wp-caption-text\">FloodMapp\u2019s modeling of the river flooding in Brisbane. <strong>Image Credits:<\/strong> FloodMapp<\/p>\n<p>Unlike typical tech startups though, FloodMapp isn\u2019t looking to be its own independent platform. Instead, it interoperates with existing geographic information systems (GIS) like ESRI\u2019s ArcGIS by offering a data layer that can be combined with other data streams to provide situational awareness to emergency response and recovery personnel. Customers pay a subscription fee for access to FloodMapp\u2019s data layer, and so far, the company is working with the <a href=\"javascript:void(0)\">Queensland Fire and Emergency Services<\/a> in Australia as well as the cities of Norfolk and Virginia Beach in Virginia.<\/p>\n<p>But it\u2019s not just emergency services the startup is ultimately hoping to attract. Any company with physical assets, from telcos and power companies to banks and retail chains with physical stores could potentially be a customer of the product. In fact, FloodMapp is betting that the SEC will <a href=\"javascript:void(0)\">mandate further climate change financial disclosures<\/a>, which could lead to a \u2026 flood of new business (I get <i>one<\/i> flood pun, okay, I get one).<\/p>\n<p \/>\n<p id=\"caption-attachment-2191074\" class=\"wp-caption-text\">FloodMapp\u2019s team has expanded from its original two founders to a whole crop of engineering and sales personnel. <strong>Image Credits:<\/strong> FloodMapp<\/p>\n<p>Murphy notes that \u201cwe are still in our early stages\u201d and that the company is likely to raise further financing early next year as it gets through this year\u2019s flood season and onboards several new customers. She hopes that ultimately, FloodMapp will \u201cnot only help people, but help our country change and adapt in the face of a changing climate.\u201d<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"ugD3F3iCAa\">\n<p><a href=\"javascript:void(0)\">RapidSOS learned that the best product design is sometimes no product design<\/a><\/p>\n<\/blockquote>\n<p \/>\n<p>Article source: https:\/\/techcrunch.com\/2021\/08\/18\/floodmapp-climate-change-flooding\/<\/p>","protected":false},"excerpt":{"rendered":"<p>Floods are devastating. They rip asunder communities, wipe out neighborhoods, force the evacuation of thousands of people every year and recovering from them can take years \u2014 assuming recovery is <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17],"tags":[23],"class_list":["post-25837","post","type-post","status-publish","format-standard","hentry","category-networking-and-communication","tag-network-and-communication"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Floods are devastating. 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The U.S. government estimates that floods in recent decades (exclusive of hurricanes and tropical storms) have caused an estimated $160 billion in","twitter:image":"https:\/\/i0.wp.com\/www.rbsitsoftwaresolution.in\/blog\/wp-content\/uploads\/2019\/01\/logo.png?fit=94%2C59&ssl=1"},"aioseo_meta_data":{"post_id":"25837","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-07-11 10:41:39","updated":"2026-10-28 08:03:28","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.rbsitsoftwaresolution.in\/blog\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.rbsitsoftwaresolution.in\/blog\/category\/networking-and-communication\" title=\"Networking and Communication\">Networking and Communication<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tFloodMapp wants to predict where water goes before it washes away your home\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/"},{"label":"Networking and Communication","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/category\/networking-and-communication"},{"label":"FloodMapp wants to predict where water goes before it washes away your home","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/floodmapp-wants-to-predict-where-water-goes-before-it-washes-away-your-home.html"}],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7WU2O-6IJ","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/posts\/25837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/comments?post=25837"}],"version-history":[{"count":0,"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/posts\/25837\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/media?parent=25837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/categories?post=25837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/wp-json\/wp\/v2\/tags?post=25837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}