Facebook is out with a new report collecting the most popular posts on the platform, responding to critics who believe the company is deliberately opaque about its top-performing content.<\/p>\n
Facebook\u2019s new \u201cwidely viewed content reports<\/a>\u201d will come out quarterly, reflecting most viewed top News Feed posts in the U.S. every three months \u2014 not exactly the kind of real-time data monitoring that might prove useful for observing emerging trends.<\/p>\n With the new data set, Facebook hopes to push back against criticism that its algorithms operate within a black box. But like its often misleading blogged rebuttals and the other sets of cherry-picked data it shares, the company\u2019s latest gesture at transparency is better than nothing, but not particularly useful.<\/p>\n So what do<\/em> we learn? According to the new data set, 87% of posts that people viewed in the U.S. during Q2 of this year didn\u2019t include an outside link. That\u2019s notable but not very telling since Facebook still has an incredibly massive swath of people sharing and seeing links on a daily basis.<\/p>\n YouTube is predictably the top domain by Facebook\u2019s chosen metric of \u201ccontent viewers,\u201d which it defines as any account that saw a piece of content on the News Feed, though we don\u2019t get anything in the way of potentially helpful granular data there. Amazon, Gofundme, TikTok and others also in the top 10, no surprises there either.<\/p>\n Things get weirder when Facebook starts breaking down its most viewed links. The top five links include a website for alumni of the Green Bay Packers football team, a random online CBD marketplace and reppnforchrist.com, an apparently prominent portal for Christianity-themed graphic T-shirts. The subscription page for the Epoch Times<\/a>, a site well known for spreading pro-Trump conspiracies and other disinformation, comes in at No 10, though it was beaten by a Tumblr link to two cats walking with their tails intertwined.<\/p>\n\n Image Credits:<\/strong> Facebook<\/p>\n Yahoo and ABC News are the only prominent national media outlets that make the top 20 when the data is sliced and diced in this particular way. Facebook also breaks down which posts the most people viewed during the period with a list of mostly benign if odd memes, including one that reads \u201cIf your VAGINA [cat emoji] or PENIS [eggplant emoji] was named after the last TV show\/Move u watched what would it be.\u201d<\/p>\n If you\u2019re wondering why Facebook chose to collect and present this set of data in this specific way, it\u2019s because the company is desperately trying to prove a point: That its platform isn\u2019t overrun by the political conspiracies and controversial right-wing personalities that make headlines.<\/p>\n The dataset is Facebook\u2019s latest argument in its long feud with New York Times reporter Kevin Roose, who created a Twitter account that surfaces Facebook\u2019s most engaging posts on a daily basis, as measured through the Facebook-owned social monitoring tool CrowdTangle.<\/p>\n The top-performing link posts by U.S. Facebook pages in the last 24 hours are from:<\/p>\n 1. Dan Rather \u2014 Facebook’s Top 10 (@FacebooksTop10) August 10, 2021<\/a><\/p>\n<\/blockquote>\n\n By the metric of engagement, Facebook\u2019s list of top-performing posts in the U.S. are regularly dominated by far-right personalities and sites like Newsmax<\/a>, which pushes election conspiracies that Facebook would prefer to distance itself from.<\/p>\n The company argues that Facebook posts with the most interactions don\u2019t accurately represent the top content on the platform. Facebook insists that reach data, which measures how many people see a given post, is a superior metric, but there\u2019s no reason that engagement data isn\u2019t just as relevant if not more so.<\/p>\n \u201cThe content that\u2019s seen by the most people isn\u2019t necessarily the content that also gets the most engagement,\u201d Facebook wrote, in a dig clearly aimed at Roose.<\/p>\n The platform wants to de-emphasize political content across the board, which isn\u2019t surprising given its track record of amplifying Russian disinformation, violent far-right militias and the Stop the Steal movement, which culminated in deadly violence at the U.S. Capitol in January.<\/p>\n Zuckerberg blames Trump, not Facebook, for the Capitol attack<\/a><\/p>\n<\/blockquote>\n\n As The New York Times previously reported<\/a>, Facebook actually scrapped plans to make its reach data widely available through a public dashboard over fears that even that<\/em> version of its top-performing posts wouldn\u2019t reflect well on the company.<\/p>\n Instead, the company opted to offer a taste of that data in a confusingly condensed quarterly report. The result shows plenty of inexplicable junk content (no really, what\u2019s with the Packers site?), but less in the way of politics. Facebook\u2019s cursory gesture of transparency notwithstanding, it\u2019s worth remembering that nothing is stopping the company from letting people see a deeper, broader leaderboard of its most popular content. This isn\u2019t that.<\/p>\n Extra Crunch members save money with Partner Perks and event discounts<\/a><\/p>\n<\/blockquote>\n\n\n
2. Ben Shapiro
3. Love Meow
4. Ben Shapiro
5. Dinesh D’Souza
6. Ben Shapiro
7. Ben Shapiro
8. Sean Hannity
9. Fox News
10. Steven Crowder<\/p>\n\n
\n
\n