{"id":25813,"date":"2021-08-18T11:48:09","date_gmt":"2021-08-18T11:48:09","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/salesforce-announces-first-integrations-with-slack-after-closing-28b-sale.html"},"modified":"2021-08-18T11:48:09","modified_gmt":"2021-08-18T11:48:09","slug":"salesforce-announces-first-integrations-with-slack-after-closing-28b-sale","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/salesforce-announces-first-integrations-with-slack-after-closing-28b-sale.html","title":{"rendered":"Salesforce announces first integrations with Slack after closing $28B sale"},"content":{"rendered":"

When Salesforce<\/a> acquired Slack<\/a> at the end of last year for almost $28 billion<\/a>, you had to figure they had some big plans for the company. Today the CRM giant announced some initial integrations that should prove useful for Salesforce customers.<\/p>\n

Rob Seaman, SVP for Slack at Salesforce sees Slack as the communications platform for Salesforce moving forward. \u201cWe really want Slack to be the primary engagement surface for our users, their communications, their work, their workflows and the processes and the apps they support,\u201d he said.<\/p>\n

\u201cWhat we\u2019re announcing are these new capabilities to support that Slack vision for sales, service, marketing and analytics. And for each of those areas what we\u2019re doing is a combination of articulating, both in best practices and codifying, how you can and should model your sales, service and marketing organizations in this new world,\u201d he said.<\/p>\n

The hope is that by taking advantage of Slack\u2019s ability to integrate external enterprise apps inside the application, working together they can find ways to speed up and automate various Salesforce tasks, making it faster and easier to use without switching context to make it happen.<\/p>\n

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Salesforce buys Slack in a $27.7B megadeal<\/a><\/p>\n<\/blockquote>\n

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For starters, the Sales Cloud gets dedicated deal rooms, where all of the parties involved in a complex sale, whether internal departments like finance and product people or external partners, can come together in Slack throughout the sales cycle and stay on top of the ebb and flow of all the sales activity.<\/p>\n

\u201cI think the deal room is an expression of an opportunity from Salesforce into Slack in a way that makes it very simple to connect with everybody to effectively get a deal done, including customers and partners,\u201d Seaman explained. \u201cThat\u2019s where Slack Connect is extremely powerful [to connect with external partners]. We think we should be able to dramatically reduce sales cycle lengths as a result of this\u2026\u201d he said. Slack Connect is the service introduced last year<\/a> that enables Slack users to connect with people outside of a company.<\/p>\n

In addition, through integrations, members of the sales team involved in a more complex deal can get daily updates, which are automatically pulled together in Slack and include personalized daily task lists, meetings and priority deals.<\/p>\n

Service teams can meet together in a room Salesforce is calling a swarm, a place for the team to help one another with specific questions or problems they may be having. In a company with a large product catalogue, this could be particularly helpful to get an answer quickly. While Einstein recommendations<\/a> helps with related content, a swarm can come in handy when there is a more specific question involved and a human with that knowledge may be just the ticket. Service team members will also be able to search for experts to invite to the swarm, who may be able to help answer the question or solve the problem more quickly.<\/p>\n

Not to be left out, marketing gets intelligent insights delivered with the help of Datorama<\/a>, the company Salesforce bought in 2018. Marketers also get regular updates inside of Slack when a change is made to a marketing campaign.<\/p>\n

Finally, there are integrations with Tableau<\/a>, the company that Salesforce bought in 2019 for $15.7 billion \u2014 Salesforce is a highly acquisitive company. In a similar way that marketers get updates to campaigns, other users can get Slack updates whenever data they consider important gets updated in Tableau, and they also can get daily digests of key metrics that matter to them right in Slack.<\/p>\n

Seaman promised that these announcements were just the start, and we will be hearing about more integrations with Slack at the Dreamforce customer conference next month \u2014 and in the coming months. \u201cThis is just the beginning, and so you\u2019ll continue to see expansion of the integrations between Salesforce and Slack for the four areas that we\u2019re announcing today around sales, service, marketing and analytics, but also every single cloud and industry solution in [the] Salesforce [family of products] is working on this,\u201d he said.<\/p>\n

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Why Slack and Salesforce execs think they\u2019re better together<\/a><\/p>\n<\/blockquote>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/J_2__lSRUo0\/<\/p>","protected":false},"excerpt":{"rendered":"

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