{"id":25789,"date":"2021-08-17T11:43:45","date_gmt":"2021-08-17T11:43:45","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/yik-yak-returns-from-the-dead.html"},"modified":"2021-08-17T11:43:45","modified_gmt":"2021-08-17T11:43:45","slug":"yik-yak-returns-from-the-dead","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/yik-yak-returns-from-the-dead.html","title":{"rendered":"Yik Yak returns from the dead"},"content":{"rendered":"

After meeting an ignominious end in 2017<\/a>, the anonymous gossip app once popular with college students lives again. Yik Yak returned to the iOS App Store on Monday (sorry, Android users) under new ownership, inspiring a fresh round of interest in the long-dead social network.<\/p>\n

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\ud83d\udce3 ICYMI: After a 4 year hiatus, Yik Yak is available in the App Store again!<\/p>\n

\ud83d\udcad Anonymity, location-based, the hot feed more \u2014 everything you used to love about Yik Yak<\/p>\n

\ud83d\udc4b Now available on iPhone in the US \u2014 more countries and devices coming soon!<\/p>\n

https:\/\/t.co\/2B2NCKamdV<\/a> pic.twitter.com\/HUAKh4elcA<\/a><\/p>\n

\u2014 Yik Yak (@YikYakApp) August 16, 2021<\/a><\/p>\n<\/blockquote>\n

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With a reputation for rampant cyber-bullying and harassment, moderation woes were central to the app\u2019s failure. Once ubiquitous on many college campuses, Yik Yak limped into 2016<\/a>, laying off most employees and struggling to keep users engaged. The app tried to pivot away from campus gossip and toward location-based social networking that same year, but it wasn\u2019t enough and the once high-flying social network was sold for scrap.<\/p>\n

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Yik Yak shuts down after Square paid $1 million for its engineers<\/a><\/p>\n<\/blockquote>\n

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As co-founders Tyler Droll and Brooks Buffington wound down the app in 2017, Square paid $1 million for several Yik Yak engineers and rights to some of the company\u2019s intellectual property. The company had raised $73 million and was valued around $400 million in 2014, during its peak. TechCrunch contacted the company for information about its new ownership, which is apparently based in Nashville, but has yet to receive a response.<\/p>\n

Though we\u2019re still not sure who re-launched it, the new version of Yik Yak is well aware of the original app\u2019s pitfalls. After providing a phone number to sign up, a short onboarding sequence warns users of a zero tolerance \u201cone strike and you\u2019re out\u201d policy for bullying and threats.<\/p>\n

\u201cWe\u2019re committed to combating bullying and hate speech on the Yik Yak platform by any means necessary,\u201d the new Yik Yak team, which acquired the rights to develop the app in February, wrote on a relaunched website<\/a>.<\/p>\n

Being aware of what issues will inevitably arise on a social network and being prepared to moderate those issues at scale are two very different propositions. Yik Yak is anonymous, but it\u2019s also an app focused on what\u2019s happening IRL nearby within a tight radius, two factors that could combine to pose even more of a moderation challenge.<\/p>\n

Within the new app, a sidebar points users toward \u201cstay safe\u201d resources address and array of issues that could arise on the app, like ridesharing, bullying, sexual consent and COVID-19, though the app doesn\u2019t yet include explicit misinformation policies.<\/p>\n

Another section in the sidebar offers a list of mental health resources and encourages users to downvote and report any bullying on the app so it can be reviewed by the Yik Yak team. The company says that yaks with a negative ranking from five or more downvotes will be automatically removed from the app\u2019s feed, though we\u2019ve asked the company for more details about its content moderation plans, including if a team at Yik Yak is dedicated to the task.<\/p>\n

The new Yik Yak is built around location-based sharing and users can share messages, called \u201cyaks,\u201d to anyone within a five-mile radius. If you\u2019re in a rural area or otherwise quiet zone devoid of yaks, you can amuse yourself with the confessions that show up on a chart of popular national posts.<\/p>\n

For now, many high-ranking posts are excited chatter about the app\u2019s return from former Yik Yak devotees \u2014 mostly younger millennials who\u2019ve since graduated from college. A smattering of popular posts warns that Gen Z-ers too young to have used Yik Yak during its heyday won\u2019t know what hit them.<\/p>\n

\u201cIs this app now 100% 25-30 year olds?\u201d one post reads. \u201cThe Zoomers aren\u2019t ready for the return of the Yak,\u201d another user wrote.<\/p>\n

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Yik Yak yearns to be local, not just anonymous<\/a><\/p>\n<\/blockquote>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/zv_ieXIrHG4\/<\/p>","protected":false},"excerpt":{"rendered":"

After meeting an ignominious end in 2017, the anonymous gossip app once popular with college students lives again. Yik Yak returned to the iOS App Store on Monday (sorry, Android <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-25789","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t