round of $10 million<\/a>.<\/p>\nCoralogix got its start as a platform aimed at quality assurance support for RD and engineering teams. The focus here is on log analytics and metrics for platform engineers, and this still forms a big part of its business today. Added to that, in recent years, Coralogix\u2019s tools are being applied to cloud security services, contributing to a company\u2019s threat intelligence by providing a way to observe data for any inconsistencies that typically might point to a breach or another incident. (It integrates with Alien Vault and others for this purpose.)<\/p>\n
The third area that is just picking up now and will be developed further \u2014 one of the uses of this investment, in fact \u2014 will be to develop how Coralogix is used for business intelligence. This is a particularly interesting area because it plays into how Coralogix is built, to provide analytics on data before it is indexed.<\/p>\n
\u201cIt\u2019s about high-volume, but low-value data,\u201d Ariel Assaraf, Coralogix\u2019s CEO, said in an interview. \u201cCustomers don\u2019t want to store the data [or index it] but want to view it live and visualize it. We are starting to see a use case where business information and our analytics come together for sentiment analysis and other areas.\u201d<\/p>\n
There are dozens of strong companies providing tools these days to cover log analytics and data observability, underscoring the general growth and importance of DevOps these days. They include companies like DataDog, Sumo Logic and Splunk.<\/p>\n
However, Assaraf believes that what sets his company apart is its approach: Essentially, it has devised a way of observing and analyzing data streams before they get indexed, giving engineers more flexibility to query the data in different ways and glean more insights, faster. The other issue with indexing, he said, is that it impacts latency, which also has a big impact on overall costs for an organization.<\/p>\n
For many of Coralogix\u2019s competitors, turning around the nature of the business to focus not first on indexing would be akin to completely rebuilding the business, hard to do at their scale (although this is what Coralogix did when it pivoted as a small company several years ago, which is when Assaraf took on the role of CEO). One company he believes might be more of a direct rival is Confluent.<\/p>\n
\u201cI think we will see Confluent getting into observability very soon because they have the streaming capabilities,\u201d he said, \u201cbut not the tools we have.\u201d Another potential competitor looming on the horizon: Salesforce, and its potential move into that area, underscores the shifting sands of what is powering enterprise IT investment decisions today.<\/p>\n
Salesforce already has Heroku, Slack and Tableau, three major tools developers use for tracking and working with data, Assaraf pointed out, and there were strong rumors of it trying to buy DataDog, \u201cso we definitely see where they are going. For sure, they understand the way things are changing. All the budgets when Salesforce first started were in marketing and sales. Now you sell to IT. Salesforce understands that shift to developers, and so that is where they are going.\u201d<\/p>\n
It makes for a very interesting landscape and future for companies like Coralogix, one that investors believe the startup will continue to shape as it has up to now.<\/p>\n
\u201cThe dramatic shift in digital transformation is generating an explosion of data, which until now has forced enterprises to decide between cost and coverage,\u201d said Shay Grinfeld, managing partner at Greenfield Partners. \u201cCoralogix\u2019s real-time streaming analytics pipeline employs proprietary algorithms to break this tradeoff and generate significant cost savings. Coralogix has built a customer roster that comprises some of the largest and most innovative companies in the world. We\u2019re thrilled to partner with Ariel and the Coralogix team on their journey to reinvent the future of data observability.\u201d<\/p>\n
Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/cPA3BUtDnYk\/<\/p>","protected":false},"excerpt":{"rendered":"
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