{"id":25475,"date":"2021-07-29T04:52:17","date_gmt":"2021-07-29T04:52:17","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/spotifys-clubhouse-rival-greenroom-tops-140k-installs-on-ios-100k-on-android.html"},"modified":"2021-07-29T04:52:17","modified_gmt":"2021-07-29T04:52:17","slug":"spotifys-clubhouse-rival-greenroom-tops-140k-installs-on-ios-100k-on-android","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/spotifys-clubhouse-rival-greenroom-tops-140k-installs-on-ios-100k-on-android.html","title":{"rendered":"Spotify\u2019s Clubhouse rival, Greenroom, tops 140K installs on iOS, 100K on Android"},"content":{"rendered":"

Spotify\u2019s recently launched live audio app and Clubhouse rival, Spotify Greenroom<\/a>, has a long road ahead of it if it wants to take on top social audio platforms like Clubhouse, Airtime, Spoon and others, not to mention those from top social networks, like Twitter and Facebook. To date, the new Greenroom app has only been downloaded a total of 141,000 times on iOS, according to data from app intelligence firm Sensor Tower. This includes downloads from its earlier iteration, Locker Room \u2014 an app Spotify acquired<\/a> to make its move into live audio.<\/p>\n

On Android, Google Play data indicates<\/a> the app has been installed over 100,000 times, but Sensor Tower cannot yet confirm this figure.<\/p>\n

For comparison, Clubhouse today has 30.2 million total installs, 18.7 million of which are on iOS, Sensor Tower says.<\/p>\n

Other top audio apps include Airtime, with 11.4 million iOS installs, out of a total of 14.3 million (including Android); and Spoon, with 7.6 million iOS installs, out of a total of\u00a0 27.3 million.<\/p>\n

International apps like UAE\u2019s Yalla and China\u2019s Lizhi are massive, as well, with the former sporting 48.1 total installs, 3.8 million of which are on iOS. The latter has 29.5+ million total installs, but only a handful on iOS.<\/p>\n

There are other newcomers that have managed to stake smaller claims in the social audio space, too, including Fishbowl (759,000 total installs), Cappuccino (497,000 installs), Riff (339,000 installs) and Sonar (154,000 installs.)<\/p>\n

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Image Credits:<\/strong> Sensor Tower. The firm analyzed 34 social audio apps. The chart shows those with the most installs.\u00a0\u00a0<\/em><\/p>\n

Spotify Greenroom\u2019s launch last month, meanwhile, seems to have attracted only a small fraction of Spotify\u2019s larger user base, which has now grown to 365 million monthly active users.<\/a><\/p>\n

The majority of Greenroom\u2019s installs \u2014 around 106,000 \u2014 took place after Greenroom\u2019s official launch on July 16, 2021 through July 25, 2021, Sensor Tower says. Counting only its Greenroom installs, the app is ranked at No. 12 among social audio apps. It follows Tin Can, which gained 127,000 installs since launching in early March.<\/p>\n

Because Greenroom took over Locker Room\u2019s install base, some portion of Greenroom\u2019s total iOS installs (141K) included downloads that occurred when the app was still Locker Room. But that number is fairly small. Sensor Tower estimates Locker Room saw only around 35,000 total iOS installs to date. That includes the time frame of October 26, 2020 \u2014 the month when the sports chat app launched to the public<\/a> \u2014 up until the day before Greenroom\u2019s debut (July 15, 2021).<\/p>\n

We should also point out that downloads are not the same thing as registered users, and are far short of active users. Many people download a new app to try it, but then abandon it shortly after downloading it, or never remember to open it at all.<\/p>\n

That means the number of people actively using Greenroom at this time, is likely much smaller that these figures indicate.<\/p>\n

Spotify declined to comment on third-party estimates.<\/p>\n

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Spotify is getting into live audio because of course it is<\/a><\/p>\n<\/blockquote>\n

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While Sensor Tower looked at competition across social audio apps on the app stores, Spotify\u2019s competition in the live audio market won\u2019t be limited to standalone apps, of course.<\/p>\n

Other large tech platforms have more recently integrated social audio into their apps, too, including Facebook (Live Audio Rooms<\/a>), Twitter (Spaces<\/a>), Discord (Stage Channels<\/a>) and trading app Public<\/a>. A comparison with Greenroom here is not possible, as these companies would have to disclose how many of their active users are engaging with live audio, and they have not yet done so.<\/p>\n

Despite what may be a slower uptake, Greenroom shouldn\u2019t be counted out yet. The app is brand-new, and has time to catch up if all goes well. (And if the market for live audio, in general, continues to grow \u2014 even though the height of Covid lockdowns, which prompted all this live audio socializing in the first place, seems to have passed.)<\/p>\n

Spotify\u2019s success or failure with live audio will be particularly interesting to watch given the potential for the company to cross-promote live audio shows, events, and artist-produced content through its flagship streaming music application. What sort of programming Greenroom may later include is still unknown, however.<\/p>\n

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Spotify launches its live audio app and Clubhouse rival, Spotify Greenroom<\/a><\/p>\n<\/blockquote>\n

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Following Spotify\u2019s acquisition<\/a> of Locker Room maker Betty Labs, the company said it would roll out programmed content related to music, culture, and entertainment, in addition to sports. It also launched a Creator Fund<\/a> to help fuel the app with new content.\u00a0<\/span><\/p>\n

But so far, Spotify hasn\u2019t given its users a huge incentive to visit Greenroom.<\/p>\n

The company, during its Q2 2021 earnings<\/a>, explained why. It said it first needed to get Greenroom stabilized for a \u201cSpotify-sized audience,\u201d which it why it only soft-launched the app in June. Going forward, Spotify says there will be \u201cmore tie-ins\u201d with the main Spotify app, but didn\u2019t offer any specifics.<\/p>\n

\u201cObviously we\u2019ll leverage our existing distribution on Spotify,\u201d noted Spotify CEO Daniel Ek. \u201cBut this feels like a great way to learn, experiment and iterate, much faster than if we had to wait for a full on integration into the main app,\u201d he added.<\/p>\n

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Spotify\u2019s podcast ad revenue jumps 627% in Q2<\/a><\/p>\n<\/blockquote>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/ssDssiQQjR4\/<\/p>","protected":false},"excerpt":{"rendered":"

Spotify\u2019s recently launched live audio app and Clubhouse rival, Spotify Greenroom, has a long road ahead of it if it wants to take on top social audio platforms like Clubhouse, <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-25475","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t