{"id":25381,"date":"2021-07-23T04:50:52","date_gmt":"2021-07-23T04:50:52","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/trouble-in-fandom-paradise-tumblr-users-lash-out-against-its-beta-subscription-feature.html"},"modified":"2021-07-23T04:50:52","modified_gmt":"2021-07-23T04:50:52","slug":"trouble-in-fandom-paradise-tumblr-users-lash-out-against-its-beta-subscription-feature","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/trouble-in-fandom-paradise-tumblr-users-lash-out-against-its-beta-subscription-feature.html","title":{"rendered":"Trouble in fandom paradise: Tumblr users lash out against its beta subscription feature"},"content":{"rendered":"

The Tumblr community often refers to itself as the Wild West of the internet, and they\u2019re not wrong. A text post<\/a> with over 70,000 notes puts it best: \u201cTumblr is my favorite social media site because this place is literally uninhabitable for celebrities. No verification system, no algorithm that boosts their posts, it\u2019s a completely lawless wasteland for them.\u201d<\/p>\n

But like any social media company, Tumblr needs to keep itself afloat in order for its users to continue sharing esoteric fan art, incomprehensible shitposts, and overly personal diary entries hidden beneath a \u201cRead More\u201d button. Yesterday, Tumblr announced the limited beta test of its Post+ subscription feature<\/a>, which \u2014 if all goes as planned \u2014 will eventually let Tumblr users post paywalled content to subscribers that pay them $3.99, $5.99 or $9.99 per month.<\/p>\n

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Image Credits:<\/strong> Tumblr<\/p>\n

Tumblr is far from the first social media platform to seek revenue this way \u2014 Twitter is rolling out Super Follows<\/a> and a Tip Jar<\/a> feature, and this week, YouTube announced a tipping feature<\/a> too. Even Instagram is working on its own version of Twitter\u2019s Super Follows that would let users create \u201cexclusive stories<\/a>.\u201d But on a website with a community that prides itself as being a \u201ccompletely lawless wasteland\u201d for anyone with a platform (save for Wil Wheaton<\/a> and Neil Gaiman<\/a>, who are simply just vibing), the move toward paywalled content was not welcomed with open arms.<\/p>\n

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Instagram is developing its own version of Twitter\u2019s Super Follow with \u2018Exclusive Stories\u2019<\/a><\/p>\n<\/blockquote>\n

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Monetization is a double-edged sword. It\u2019s not considered uncool for a Tumblr artist to link to a third-party Patreon or Ko-fi site on their blog, where their most enthusiastic followers can access paywalled content or send them tips. So Post+ seems like an obvious way for Tumblr to generate revenue \u2014 instead of directing followers to other websites, they could build a way for fans to support creators on their own platform while taking a 5% cut. This isn\u2019t unreasonable, considering that Twitter will take 3% revenue from its new monetization tools, while video-centric platforms like YouTube and Twitch take 30% and 50%, respectively. But Tumblr isn\u2019t Twitter, or YouTube, or Twitch. Unlike other platforms, Tumblr doesn\u2019t allow you to see other people\u2019s follower counts, and no accounts are verified. It\u2019s not as easy to tell whether the person behind a popular post has 100 followers or 100,000 followers, and the users prefer it that way. But Post+ changes that, giving bloggers an icon next to their username that resembles a Twitter blue check.<\/p>\n

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A Tumblr Post+ creator profile<\/p>\n

Tumblr rolled out Post+ this week to a select group of hand-picked creators, including Kaijuno<\/a>, a writer and astrophysicist. The platform announced Post+ on a new blog<\/a> specific to this product, rather than its established staff blog<\/a>, which users know to check for big announcements. So, as the most public user who was granted access, the 24-year-old blogger was the target of violent backlash from angry Tumblrites who didn\u2019t want to see their favorite social media site turn into a hypercapitalist hellscape. When Kaijuno received death threats for beta testing Post+, Tumblr\u2019s staff intervened and condemned harassment against Post+ users.<\/span><\/p>\n

\u201cWe want to hear about what you like, what you love, and what concerns you. Even if it\u2019s not very nice. Tell us. We can take it,\u201d Tumblr wrote on its staff blog<\/a>. \u201cWhat we won\u2019t ever accept is the targeted harassment and threats these creators have endured since this afternoon. [\u2026] all they\u2019re doing is testing out a feature.\u201d<\/p>\n

Before making their post, a representative from Tumblr\u2019s staff reached out to Kaijuno directly to check in on them regarding the backlash, but there\u2019s only so much that Tumblr can do after a user has already been threatened for using their product.<\/p>\n

\u201cI felt like the sacrificial lamb, because they didn\u2019t announce Post+ beforehand and only gave it to a few people, which landed me in the crosshairs of a very pissed-off user base when I\u2019m just trying to pay off medical bills by giving people the option to pay for content,\u201d Kaijuno told TechCrunch. \u201cI knew there\u2019d be some backlash because users hate any sort of change to Tumblr, but I thought that the brunt of the backlash would be at the staff, and that the beta testers would be spared from most of it.\u201d<\/p>\n

Why do Tumblr users perceive monetization as such a threat? It\u2019s not a question of whether or not it\u2019s valuable to support creators, but rather, whether Tumblr is capable of hosting such a service. Multiple long-time, avid Tumblr users that spoke to TechCrunch referenced an incident in late 2020 when people\u2019s blogs were being hacked by spam bots that posted incessant advertisements for a Ray-Ban Summer Sale.<\/p>\n

\u201cTumblr is not the most well-coded website. It\u2019s easy to break features,\u201d Kaijuno added. \u201cI think anything involving trusting Tumblr with your financial information would have gotten backlash.\u201d<\/p>\n

Tumblr users also worried about the implications Post+ could have on privacy \u2014 in the limited beta, Post+ users only have the ability to block people who are subscribed to their blog if they contact Tumblr support. In cases of harassment by a subscriber, this could leave a blogger vulnerable in a potentially dangerous situation.<\/p>\n

\u201cAhead of our launch to all U.S.-based creators this fall, Post+ will allow creators to block subscribers directly,\u201d a Tumblr spokesperson told TechCrunch.<\/p>\n

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Tumblr debuts Post+, a subscription service for Gen Z creators<\/a><\/p>\n<\/blockquote>\n

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Still, the Extremely Online Gen Z-ers who now make up 48% of Tumblr<\/a> know that they can\u2019t expect the platform to continue existing if it doesn\u2019t pull in enough money to pay for its staff and server fees. In 2018, Tumblr lost almost one-third<\/a> of its monthly page views after all NSFW content was banned \u2014 since then, the platform\u2019s monthly traffic has remained relatively stagnant.<\/p>\n

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Image Credits:<\/strong> SimilarWeb<\/p>\n

A former Tumblr employee told TechCrunch that the feature that became Post+ started out as a tip jar. But higher-ups at Tumblr \u2014 who do not work directly with the community \u2014 redirected the project to create a paywalled subscription product.<\/p>\n

\u201cI think a Tip Jar would be a massive improvement,\u201d said the creator behind the Tumblr blog normal-horoscopes<\/a>. Through the core audience they developed on Tumblr, they make a living via Patreon, but they don\u2019t find Post+ compelling for their business. \u201cExternal services [like Patreon] have more options, more benefits, better price points, and as a creator I get to choose how I present them to my audience.\u201d<\/p>\n

But a paywalled subscription service is different in the collective eyes of Tumblr. For a site that thrives on fandom, creators that make fan art and fanfiction worry that placing this derivative work behind a paywall \u2014 which Post+ encourages<\/a> them to do \u2014 will land them in legal trouble. Even Archive of Our Own, a major fanfiction site, prohibits its users<\/a> from linking to sites like Patreon or Ko-Fi.<\/p>\n

\u201cBuilt-in monetization attracts businesses, corporate accounts, people who are generally there to make money first and provide content second,\u201d said normal-horoscopes. \u201cIt changes the culture of a platform.\u201d<\/p>\n

Across Tumblr, upset users are rallying for their followers to take Post+\u2019s feedback survey<\/a> to express their frustrations. The staff welcomes this.<\/p>\n

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YouTube\u2019s newest monetization tool lets viewers tip creators for their uploads<\/a><\/p>\n<\/blockquote>\n

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\u201cAs with any new product launch, we expect our users to have a healthy discussion about how the feature will change the dynamics of how people use Tumblr,\u201d a Tumblr spokesperson told TechCrunch. \u201cNot all of this feedback will be positive, and that\u2019s OK. Constructive criticism fuels how we create products and ultimately makes Tumblr a better place.\u201d<\/p>\n

Tumblr\u2019s vocal community has been empowered over the years to question whether it\u2019s possible for a platform to establish new revenue streams in a way that feels organic. The protectiveness that Tumblr\u2019s user base feels for the site \u2014 despite their lack of faith in staff \u2014 sets it apart from social media juggernauts like Facebook, which can put e-commerce front and center<\/a> without much scrutiny. But even three years after the catastrophic porn ban, it seems hard for Tumblr to grow without alienating the people that make the social network unique.<\/p>\n

Platforms like Reddit and Discord have remained afloat by selling digital goods, like coins to reward top posters, or special emojis. Each company\u2019s financial needs are different, but Tumblr\u2019s choice to monetize with Post+ highlights the company\u2019s lack of insight into its own community\u2019s wishes.<\/span><\/p>\n

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MIT professor wants to overhaul \u2018The Hype Machine\u2019 that powers social media<\/a><\/p>\n<\/blockquote>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/HlsYUq_uqa4\/<\/p>","protected":false},"excerpt":{"rendered":"

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