{"id":25363,"date":"2021-07-22T04:49:40","date_gmt":"2021-07-22T04:49:40","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/youtube-to-pilot-test-shopping-from-livestreams-with-select-creators.html"},"modified":"2021-07-22T04:49:40","modified_gmt":"2021-07-22T04:49:40","slug":"youtube-to-pilot-test-shopping-from-livestreams-with-select-creators","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/youtube-to-pilot-test-shopping-from-livestreams-with-select-creators.html","title":{"rendered":"YouTube to pilot test shopping from livestreams with select creators"},"content":{"rendered":"

YouTube will begin pilot testing a new feature that will allow viewers to shop for products directly from livestream videos. The feature will initially launch with just a handful of creators and brands, the company says, and is an expansion of the integrated shopping experience YouTube began beta testing<\/a> earlier this year.<\/p>\n

That feature was designed only for on-demand videos, and allowed viewers to tap into the \u201ccredibility and knowledge\u201d of trusted creators in order to make informed purchases, the company explained at the time. It said it would roll out to more creators over the course of 2021.<\/p>\n

More recently, YouTube tested livestreamed shopping<\/a> with a one-day shopping event focused on small businesses.<\/p>\n

YouTube\u2019s video platform, for years, has been a powerful tool for product discovery, as its more than 2 billion logged-in users per month turn to the service to watch product reviews, demos, unboxings, shopping hauls and other content that could inspire future purchases. But creators who wanted to sell from their YouTube videos would often have to promote affiliate links to online stores through the video\u2019s description or in-video elements, like cards or end screens<\/a>.<\/p>\n

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Walmart to host a new livestream shopping event on TikTok, following successful pilot<\/a><\/p>\n<\/blockquote>\n

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In more recent years, YouTube also introduced<\/a> a merch shelf<\/a> that would allow viewers to shop a set of specific products the creator selected.<\/p>\n

The integrated shopping experience, meanwhile, allows viewers to shop the products shown in the video itself by tapping on a \u201cview products\u201d button, which brings up a list of the items being featured.<\/p>\n

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Image Credits:<\/strong> YouTube<\/p>\n

This feature allows YouTube to better compete with the growing number of video shopping experiences becoming available from both startups and competitors, including Facebook<\/a>, Instagram<\/a>, TikTok<\/a> Pinterest<\/a>, Amazon<\/a> and Snapchat. Many of those include support for livestream videos, too.<\/p>\n

Over the past year, for example, startups like Bambuser<\/a>, Popshop Live<\/a>, Talkshoplive<\/a>, Whatnot<\/a> and others have raised multimillion-dollar rounds to invest in their own live video shopping businesses. Meanwhile, Facebook recently launched Live Shopping Fridays<\/a> to test live shopping within the beauty, fashion and skincare space. And Walmart has partnered with TikTok on livestream shopping events on multiple<\/a> occasions<\/a>.<\/p>\n

YouTube\u2019s own interest in this space has been heating up, as well, as just this week the company announced it was acquiring Indian video shopping app Simsim<\/a> \u2014 an indication of Google\u2019s interest in further integrating video shopping experiences into its own platform. Google also integrated video shopping into its Shopping search business, which included one effort<\/a> from\u00a0Shoploop<\/a>, a video shopping product that graduated from Google\u2019s in-house incubator, Area 120.<\/p>\n

The expansion of YouTube\u2019s integrated video shopping experience was announced<\/a> today alongside other new Google Shopping features, including the addition of a new section that organizes deals and sales on Google\u2019s Shopping tab, which will be free for merchants who want to list.<\/p>\n

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5 tips for brands that want to succeed in the new era of influencer marketing<\/a><\/p>\n<\/blockquote>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/H8qGJCg7wIY\/<\/p>","protected":false},"excerpt":{"rendered":"

YouTube will begin pilot testing a new feature that will allow viewers to shop for products directly from livestream videos. The feature will initially launch with just a handful of <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-25363","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t