A new pilot program from TikTok would inject a little LinkedIn into the youthful video-based social network.<\/p>\n
TikTok announced that, starting today, it will invite users to submit video resumes to participating companies<\/a>, including Target, Chipotle, Shopify, Meredith, NASCAR and the WWE. The company encourages applicants to show off their skills in a creative way while tagging the content with the hashtag #TikTokResumes.<\/p>\n The pilot program is TikTok\u2019s latest effort to streamline the relationship between brands and creators, giving both even more reason to invest time and cash into the platform.<\/p>\n \u201c#CareerTok is already a thriving subculture on the platform and we can\u2019t wait to see how the community embraces TikTok Resumes and helps to reimagine recruiting and job discovery,\u201d TikTok Global Head of Marketing Nick Tran said of the pilot.<\/p>\n<\/p>\n The new pilot program will be discoverable through the dedicated hashtag and on standalone site tiktokresumes.com<\/a>, which also has some tips for applying and sample videos. On that site, anyone can browse job listings by employer and fill out a short questionnaire, attaching their video link. And yes, for better or worse, pointing potential employers to your LinkedIn profile is still encouraged.<\/p>\n TikTok views the new pilot as a \u201cnatural extension\u201d of its college ambassador program, which recruits students to serve as on-campus representatives promoting the social network\u2019s brand. The pilot program will accept TikTok resumes through July 31.<\/p>\n Of the participating brands listed on the new site, many openings are just for regular ol\u2019 jobs, like NASCAR seeking a sales rep and Target hunting for hourly warehouse workers<\/a> to cover the night shift. (Should we really be encouraging unemployed people to jump through more hoops to land gigs like this?)<\/p>\n Some listings are more tailored to the TikTok skill set, like an opening at All Recipes for on-camera talent to teach viewers how to make fluffy biscuits or a supervising social producer role at Popsugar<\/a>.<\/p>\n The traditional resume hasn\u2019t changed much over the years \u2014 list the stuff you did, keep it on one page \u2014 but any brand hiring a social media manager or any other kind of content creator could be well served by TikTok\u2019s latest creator economy experiment.<\/p>\n TikTok expands max video length to 3 minutes, up from 60 seconds<\/a><\/p>\n<\/blockquote>\n\n\n
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