{"id":24965,"date":"2021-06-23T06:20:37","date_gmt":"2021-06-23T06:20:37","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/facebook-adds-shops-to-whatsapp-among-other-e-commerce-updates.html"},"modified":"2021-06-23T06:20:37","modified_gmt":"2021-06-23T06:20:37","slug":"facebook-adds-shops-to-whatsapp-among-other-e-commerce-updates","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebook-adds-shops-to-whatsapp-among-other-e-commerce-updates.html","title":{"rendered":"Facebook adds Shops to WhatsApp, among other e-commerce updates"},"content":{"rendered":"

Facebook is making it even easier to buy stuff while you scroll past photos of your high school lab partner\u2019s dog. Yes, Instagram Shops and Facebook Marketplace are already displayed prominently<\/a> on the apps\u2019 bottom navigation tabs. But now, you can shop on WhatsApp too, along with other updates.<\/p>\n

Today on a Live Audio Room, CEO Mark Zuckerberg announced three e-commerce updates<\/a> that are coming to Facebook products: Shops on WhatsApp and Marketplace, Shops Ads and Instagram Visual Search.<\/p>\n

\u201cMore than 1 billion people use Marketplace each month, so we\u2019re making it easy for businesses to bring their Shops into Marketplace to reach even more people,\u201d Zuckerberg wrote<\/a> in a Facebook post. When customers view a shop on WhatsApp, they\u2019ll have the option of chatting with a business before buying something.<\/p>\n

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Image Credits: <\/strong>WhatsApp<\/p>\n

At its F8 conference earlier this month, Facebook revealed updates to WhatsApp for Business \u2014 previously, it could take weeks to set up a business account, but now, businesses can sign up in just a few minutes. Though WhatsApp has more than 2 billion global users, only about 175 million people message with WhatsApp Business accounts daily for things like customer support. Since Facebook has been pushing e-commerce<\/a> on platforms like Instagram, it makes sense that this initiative will expand to WhatsApp too.<\/p>\n

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5 predictions for the future of e-commerce<\/a><\/p>\n<\/blockquote>\n

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The rollout for Shops in WhatsApp will start soon, and Shops inventory in Marketplace is available now for Shops in the U.S. with on-site checkout.<\/p>\n

The next feature, Shops Ads, aims to provide a more individualized shopping experience based on people\u2019s individual shopping habits. Zuckerberg said, \u201cWe\u2019re launching the ability for a business to send shoppers to where you\u2019re going to be most likely to make a purchase based on your shopping behavior.\u201d Starting now, AR Dynamic Ads are available in the United States \u2014 companies like Huda Beauty and Laura Mercier are using these ads to let customers test lipstick shades with AR before making a purchase. These AR try-on experiences are made available through API integrations with Modiface and Perfect Corp<\/a>. Earlier this year, Pinterest collaborated with ModiFace<\/a> to launch an AR eyeshadow try-on.<\/p>\n

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Image Credits:<\/strong> Facebook<\/p>\n

Over on Instagram, an AI-based Visual Search feature will roll out for testing in the coming months.<\/p>\n

\u201cA lot of shopping discovery begins with visual discovery, right, so you see something that you think is awesome. And then, you know, maybe you want to see other products that are like that, or you want to figure out how to get that product,\u201d Zuckerberg explained. \u201cAnd this is the type of problem that AI can really help out with.\u201d<\/p>\n

Using this AI, people will be able to upload their own photos \u2014 even ones they haven\u2019t posted on Instagram \u2014 to find similar items. Facebook isn\u2019t the first company to use this technology \u2014 see Cadeera<\/a>, Donde Search<\/a> or Stye.ai<\/a>, for instance. But bringing this technology to major platforms might change the way we shop, which seems to be Facebook\u2019s current goal.<\/p>\n

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Perfect Corp., developer of virtual beauty app YouCam Makeup, closes $50 million Series C led by Goldman Sachs<\/a><\/p>\n<\/blockquote>\n

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Cadeera is doing AI visual search for home d\u00e9cor<\/a><\/p>\n<\/blockquote>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/_UUDqRuncZ8\/<\/p>","protected":false},"excerpt":{"rendered":"

Facebook is making it even easier to buy stuff while you scroll past photos of your high school lab partner\u2019s dog. Yes, Instagram Shops and Facebook Marketplace are already displayed <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-24965","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t