{"id":2492,"date":"2016-12-23T01:11:19","date_gmt":"2016-12-23T01:11:19","guid":{"rendered":"http:\/\/www.rsoftsolution.com\/blog\/twitter-overcharged-video-advertisers-issues-refunds.html"},"modified":"2016-12-23T01:11:19","modified_gmt":"2016-12-23T01:11:19","slug":"twitter-overcharged-video-advertisers-issues-refunds","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/twitter-overcharged-video-advertisers-issues-refunds.html","title":{"rendered":"Twitter overcharged video advertisers, issues refunds"},"content":{"rendered":"


\n<\/p>\n

Now it\u2019s Twitter copying Facebook\u2026but in the worst way. Following several<\/a> embarrassing<\/a> disclosures<\/a> of inaccurate metrics by Facebook, today Business Insider\u2019s Alex Heath<\/a> broke news that Twitter overcharged some advertisers. Between\u00a0November 7th and December 12th, a source tells BI that video ad buyers were overcharged up to 35%.<\/p>\n

Twitter apparently informed these advertisers earlier this week and issued refunds, but didn\u2019t publicly announce anything until after BI\u2019s report today. In a short, extremely vague blog post<\/a>, Twitter writes that \u201cWe discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns\u201d. It doesn\u2019t mention that advertisers were over-billed or that they\u2019ve been issued refunds.<\/p>\n

VentureBeat <\/a>reports that some of those refunds might only be $1, indicating at least a portion of those advertisers impacted weren\u2019t running huge campaigns. Still, the news sows distrust in Twitter\u2019s ad platform at a tough time for the company. 60% of its top leaders have left this year<\/a>, while its share price has struggled and talks for it to be acquired fizzled out.<\/p>\n

Live video and the lucrative ads the run with it are Twitter\u2019s big hope, which is why even a minor billing error in this department is problematic.<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/7puywPa64rk\/<\/p>","protected":false},"excerpt":{"rendered":"

Now it\u2019s Twitter copying Facebook\u2026but in the worst way. Following several embarrassing disclosures of inaccurate metrics by Facebook, today Business Insider\u2019s Alex Heath broke news that Twitter overcharged some advertisers. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-2492","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t