{"id":24559,"date":"2021-05-28T05:52:22","date_gmt":"2021-05-28T05:52:22","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/breinify-announces-11m-seed-to-bring-data-science-to-the-marketing-team.html"},"modified":"2021-05-28T05:52:22","modified_gmt":"2021-05-28T05:52:22","slug":"breinify-announces-11m-seed-to-bring-data-science-to-the-marketing-team","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/breinify-announces-11m-seed-to-bring-data-science-to-the-marketing-team.html","title":{"rendered":"Breinify announces $11M seed to bring data science to the marketing team"},"content":{"rendered":"

Breinify<\/a> is a startup working to apply data science to personalization, and do it in a way that makes it accessible to nontechnical marketing employees to build more meaningful customer experiences. Today the company announced a funding round totaling $11 million.<\/p>\n

The investment was led by Gutbrain Ventures and PBJ Capital with participation from Streamlined Ventures, CXO Fund, Amino Capital, Startup Capital Ventures and Sterling Road.<\/p>\n

Breinify co-founder and CEO Diane Keng says that she and co-founder and CTO Philipp Meisen started the company to bring predictive personalization based on data science to marketers with the goal of helping them improve a customer\u2019s experience by personalizing messages tailored to individual tastes.<\/p>\n

\u201cWe\u2019re big believers that the world, especially consumer brands, really need strong predictive personalization. But when you think about consumer big brands or the retailers that you buy from, most of them aren\u2019t data scientists, nor do they really know how to activate [machine learning] at scale,\u201d Keng told TechCrunch.<\/p>\n

She says that she wanted to make this type of technology more accessible by hiding the complexity behind the algorithms powering the platform. \u201cInstead of telling you how powerful the algorithms are, we show you [what that means for the] consumer experience, and in the end what that means for both the consumer and you as a marketer individually,\u201d she said.<\/p>\n

\n

Marketing in 2021 is emotional and not just transactional<\/a><\/p>\n<\/blockquote>\n

\n

That involves the kind of customizations you might expect around website messaging, emails, texts or whatever channel a marketer might be using to communicate with the buyer. \u201cSo the AI decides you should be shown these products, this offer, this specific promotion at this time, [whether it\u2019s] the web, email or SMS. So you\u2019re not getting the same content across different channels, and we do all that automatically for you, and that\u2019s [driven by the algorithms],\u201d she said.<\/p>\n

Breinify launched in 2016 and participated in the TechCrunch Disrupt Startup Battlefield<\/a> competition in San Francisco that year. She said it was early days for the company, but it helped them focus their approach. \u201cI think it gave us a huge stage presence. It gave us a chance to test out the idea just to see where the market was in regards to needing a solution like this. We definitely learned a lot. I think it showed us that people were interested in personalization,\u201d she said. And although the company didn\u2019t win the competition, it ended up walking away with a funding deal.<\/p>\n

Today the startup is growing fast and has 24 employees, up from 10 last year. Keng, who is an Asian woman, places a high premium on diversity.<\/p>\n

\u201cWe partner with about four different kinds of diversity groups right now to source candidates, but at the end of the day, I think if you are someone that\u2019s eager to learn, and you might not have all the skills yet, and you\u2019re [part of an under-represented] group we encourage everyone to apply as much as possible. We put a lot of work into trying to create a really well-rounded group,\u201d she said.<\/p>\n

\n

Breinify tells online retailers what customers want to buy at a specific point in time<\/a><\/p>\n<\/blockquote>\n

\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/zuecazjgseo\/<\/p>","protected":false},"excerpt":{"rendered":"

Breinify is a startup working to apply data science to personalization, and do it in a way that makes it accessible to nontechnical marketing employees to build more meaningful customer <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-24559","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t