{"id":24451,"date":"2021-05-22T05:47:52","date_gmt":"2021-05-22T05:47:52","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/5-predictions-for-the-future-of-e-commerce.html"},"modified":"2021-05-22T05:47:52","modified_gmt":"2021-05-22T05:47:52","slug":"5-predictions-for-the-future-of-e-commerce","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/5-predictions-for-the-future-of-e-commerce.html","title":{"rendered":"5 predictions for the future of e-commerce"},"content":{"rendered":"

In 2016, more<\/span> than 20 years after Amazon\u2019s founding and 10 years since Shopify launched, it would have been easy to assume e-commerce penetration (the percentage of total retail spend where the goods were bought and sold online) would be over 50%.<\/p>\n

But what we found was shocking: The U.S. was only approximately 8% penetrated \u2014 only 8% for arguably the most advanced economy in the world!<\/p>\n

We\u2019ve had a close eye on the rate of e-commerce penetration globally ever since. Despite e-commerce growth skyrocketing over the past year, the reality is the U.S. has still only reached an e-commerce penetration rate of around 17%. During the last 18 months, we\u2019ve closed the gap to South Korea and China\u2019s e-commerce penetration of more than 25%, but there is still much progress to be made.<\/p>\n

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Image Credits:<\/strong> Accel<\/p>\n

It\u2019s clear that we are still in the early days of this megatrend and it is our strong conviction that it is inevitable that we will get to a point where at least half of every retail dollar is spent online over the next decade.<\/p>\n

Below are five key predictions for what this road to further penetration will hold.<\/p>\n

D2C retail will accelerate as merchants seek independence<\/h2>\n

Marketplaces have forged the path for e-commerce adoption among merchants of all sizes. They have raised significant capital and made the necessary investments in payments and logistics infrastructure, often subsidizing the consumer experience with free shipping or discounts to get them comfortable buying online.<\/p>\n<\/p>\n

In recent years, merchants have pursued options aside from these marketplace aggregators. They have sought independence, opting to pay 5%-10% of their gross merchandise value (GMV) on their own technology infrastructure rather than paying the 6% to 45% (average of about 15%) in marketplace fees<\/a>. Most importantly, they have prioritized owning the relationship with their end customers, given that customer loyalty and lifetime value is becoming ever more important in a hypercompetitive online market.<\/p>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/iInWB2Cujro\/<\/p>","protected":false},"excerpt":{"rendered":"

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