{"id":24361,"date":"2021-05-17T05:41:16","date_gmt":"2021-05-17T05:41:16","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/cisco-to-acquire-indy-startup-socio-to-bring-hybrid-events-to-webex.html"},"modified":"2021-05-17T05:41:16","modified_gmt":"2021-05-17T05:41:16","slug":"cisco-to-acquire-indy-startup-socio-to-bring-hybrid-events-to-webex","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/cisco-to-acquire-indy-startup-socio-to-bring-hybrid-events-to-webex.html","title":{"rendered":"Cisco to acquire Indy startup Socio to bring hybrid events to Webex"},"content":{"rendered":"

Cisco<\/a> announced this morning that it intends to acquire Indianapolis-based startup Socio<\/a>, which helps plan hybrid in-person and virtual events. The two companies did not share the purchase price.<\/p>\n

Socio provides a missing hybrid event management component for the company to add to its Webex platform. The goal appears to be to combine this with the recent purchase of Slido<\/a> and transform Webex from an application mostly for video meetings into a more comprehensive event platform.<\/p>\n

\u201cAs part of Cisco Webex\u2019s vision to deliver inclusive, engaging and intelligent meeting and event experiences, the acquisition of Socio Labs complements Cisco\u2019s recent acquisition of Slido, an industry-leading audience engagement tool, which together will create a comprehensive, cost-effective and easy-to-use event management solution [ \u2026 ],\u201d the company explained in a statement.<\/p>\n

The impact of the pandemic was not lost on Cisco, and it\u2019s clear that as we can foresee going back to live events, having the ability to combine it with a virtual experience means that you can open up your event to a much wider audience beyond those who can attend in person. That\u2019s likely not something that\u2019s going away, even after we get past COVID.<\/p>\n

Jeetu Patel, SVP and GM for security and collaboration at Cisco says that the future of work is going to be hybrid, whether it\u2019s for work meetings or larger events and Cisco is making this acquisition to expand the use cases for the Webex platform.<\/p>\n

\u201cWhether it\u2019s a 1:1 call, a small team huddle, a group meeting or a large external event, we want to remove friction and help people engage with each other in an inclusive manner. Slido allows for every voice to be heard \u2014 even when you\u2019re not talking. Socio allows for getting your voice heard by a large number of people,\u201d Patel said.<\/p>\n

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Indy VC firm Sixty8 Capital launches $20M fund aimed at underrepresented founders<\/a><\/p>\n<\/blockquote>\n

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And the company believes that Webex provides the platform to make it all happen. \u201cIt\u2019s a really potent combination of technology to make human interactions more engaging, no matter the type of conversation,\u201d he added.<\/p>\n

Brent Leary, founder and principal analyst at CRM Essentials, says that it\u2019s a smart move to take advantage of the changing events landscape and that this acquisition helps make Cisco a serious player in this space.<\/p>\n

\u201cAs we get closer to a post-pandemic world, the need to create hybrid event experiences is going to quickly accelerate as people start venturing out to attend physical events. So having an event stack that combines local event support\/participation with tools to integrate a broader virtual audience will be the future of event management,\u201d Leary told me.<\/p>\n

Socio was founded in 2016 and raised around $7 million in investment capital, according to Crunchbase data. It has a prestigious list of enterprise customers that includes Microsoft, Google, Jet Blue, Greenpeace, PepsiCo and Hyundai.<\/p>\n

The deal is expected to close in Q4 of FY2021. When it does close, Socio\u2019s 135 employees will be joining Cisco. The plan is to incorporate Socio\u2019s tooling into the Webex platform while allowing it to continue as a stand-alone product, according to a Cisco spokesperson.<\/p>\n

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Cisco is buying Slido to improve QA, polls and engagement in WebEx videoconferencing<\/a><\/p>\n<\/blockquote>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/pIvvCcrkj9o\/<\/p>","protected":false},"excerpt":{"rendered":"

Cisco announced this morning that it intends to acquire Indianapolis-based startup Socio, which helps plan hybrid in-person and virtual events. The two companies did not share the purchase price. Socio <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-24361","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t