{"id":24065,"date":"2021-04-28T05:23:17","date_gmt":"2021-04-28T05:23:17","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/social-networking-app-for-women-peanut-adds-live-audio-rooms.html"},"modified":"2021-04-28T05:23:17","modified_gmt":"2021-04-28T05:23:17","slug":"social-networking-app-for-women-peanut-adds-live-audio-rooms","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/social-networking-app-for-women-peanut-adds-live-audio-rooms.html","title":{"rendered":"Social networking app for women, Peanut, adds live audio rooms"},"content":{"rendered":"

Mobile social networking app for women, Peanut<\/a>, is today becoming the latest tech company to integrate audio into its product following the success of Clubhouse. Peanut, which began with a focus on motherhood, has expanded over the years to support women through all life stages, including pregnancy, marriage and even menopause. It sees its voice chat feature, which it\u2019s calling \u201cPods,\u201d as a way women on its app can make better connections in a more supportive, safer environment than other platforms may provide.<\/p>\n

The pandemic, of course, likely drove some of the interest in audio-based social networking, as people who had been stuck at home found it helped to fill the gap that in-person networking and social events once did. However, voice chat social networking leader Clubhouse has since seen its model turned into what\u2019s now just a feature for companies like Facebook<\/a>, Twitter<\/a>, Reddit<\/a>, LinkedIn<\/a>, Discord<\/a> and others to adopt.<\/p>\n

Like many of the Clubhouse clones to date, Peanut\u2019s Pods offer the basics, including a muted audience of listeners who virtually \u201craise their hand\u201d to speak, emoji reactions and hosts who can moderate the conversations and invite people to speak, among other things. The company, for now, is doing its own in-house moderation on the audio pods, to ensure the conversations don\u2019t violate the company\u2019s terms. In time, it plans to scale to include other moderators. (The company pays over two dozen moderators to help it manage the rest of its app, but the team had not yet been trained on audio, as of just a few days ago. They have now been given the training, we understand.)<\/p>\n

Though there are similarities with Clubhouse in its design, what Peanut believes will differentiate its audio experience from the rest of the pack is where these conversations are taking place \u2014 on a network designed for women built with safety and trust in mind. It\u2019s also a network where chasing clout is not the reason people participate.<\/p>\n

Traditional social networks are often based on how many likes you have, how many followers you have, or if you\u2019re verified with a blue check, explains Peanut founder CEO Michelle Kennedy.<\/p>\n

\u201cIt\u2019s kind of all based around status and popularity,\u201d she says. \u201cWhat we\u2019ve only ever seen on Peanut is this \u2018economy of care,\u2019 where women are really supportive of one another. It\u2019s really never been about, \u2018I\u2019ve got X number of followers.\u2019 We don\u2019t even have that concept. It\u2019s always been about: \u2018I need support; I have this question; I\u2019m lonely or looking for a friend;\u2019 or whatever it might be,\u201d Kennedy adds.<\/p>\n

<\/p>\n

In Peanut Pods, the company says it will continue to enforce the safety standards that make women feel comfortable with social networking. This focus in particular could attract some of the women, and particularly<\/a> women of color, who have been targeted<\/a> with harassment<\/a> on other voice-based networking platforms.<\/p>\n

\u201cThe one thing I would say is we\u2019re a community, and we have standards,\u201d notes Kennedy. \u201cWhen you have standards and you let everyone know what those standards are, it\u2019s very clear. You\u2019re allowed an opinion but what you\u2019re not allowed to do are listed here\u2026Here are the things we expect of you as a user and we\u2019ll reward you if you do it and if you don\u2019t, we\u2019re going to ask you to leave,\u201d she says.<\/p>\n

Freedom of speech is not what Peanut\u2019s about, she adds.<\/p>\n

\u201cWe have standards and we ask you to adhere to them,\u201d says Kennedy.<\/p>\n

\n

Clubhouse UX teardown: A closer look at homepage curation, follow hooks and other features<\/a><\/p>\n<\/blockquote>\n

\n

In time, Peanut envisions using the audio feature to help connect women with people who have specific expertise, like lactation consultants for new moms or fertility doctors, for example. But these will not be positioned as lectures where listeners are held hostage as a speaker drones on and on. In fact, Peanut\u2019s design does away with the \u201cstage\u201d concept from Clubhouse to give everyone equal status \u2014 whether they\u2019re speaking or not.<\/p>\n

In the app, users will be able to find interesting chats based on what topics they\u2019re already following \u2014 and, importantly, they can avoid being shown other topics by muting them.<\/p>\n

The Pods feature is rolling out to Peanut\u2019s app starting today, where it will reach the company\u2019s now 2 million-plus users. It will be free to use, like all of Peanut, though the company plans to eventually launch a freemium model with some paid products further down the road.<\/p>\n

Update, 4\/27\/21, 3:40 PM ET: Article updated to note moderators have now received Pods training.\u00a0<\/em><\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/Y4dViw2UNF0\/<\/p>","protected":false},"excerpt":{"rendered":"

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