{"id":24043,"date":"2021-04-27T05:22:22","date_gmt":"2021-04-27T05:22:22","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/dating-app-smore-bets-on-celebrity-content-with-smore-tv.html"},"modified":"2021-04-27T05:22:22","modified_gmt":"2021-04-27T05:22:22","slug":"dating-app-smore-bets-on-celebrity-content-with-smore-tv","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/dating-app-smore-bets-on-celebrity-content-with-smore-tv.html","title":{"rendered":"Dating app S\u2019More bets on celebrity content with S\u2019More TV"},"content":{"rendered":"

Dating startup S\u2019More<\/a> has launched a new feature called S\u2019More TV, which CEO Adam Cohen-Aslatei said could give users new ways to talk to each other. It also bringing the startup closer to his goal of becoming not just a dating app, but \u201ca lifestyle brand.\u201d<\/p>\n

The videos on S\u2019More TV may be familiar to people who follow the company on Instagram<\/a>, where Cohen-Aslatei has hosted dating-related interviews with celebrities like WWE stars Chelsea Green and Leah Van Dale, models Nichole Holmes and Sarah Miller and Mary Fitzgerald of \u201cSelling Sunset.\u201d Now, however, these videos are getting a home in the S\u2019More app itself.<\/p>\n

Cohen-Aslatei said this wasn\u2019t the initial plan when he started filming videos for S\u2019More Live, but eventually he and his team decided to do more with their \u201cnearly 50 hours of exclusive celebrity content,\u201d seeing them as \u201cthe first organic way to have content not related to a dating profile\u201d in the app. He suggested that this isn\u2019t just giving users another reason to open the app, but also a crucial conversation starter.<\/p>\n

After all, anyone who\u2019s had to start a conversation in a dating app will probably remember moments when you\u2019ve struggled to come up with something better than \u201cHey\u201d or \u201cHow\u2019s it going?\u201d \u2014 and S\u2019More presents unique challenges on that front, since the app blurs all user photos until you\u2019ve had some real interaction. So Cohen-Aslatei said these videos can spur a more natural conversation, allowing users to \u201creally talk about topics that they care about.\u201d<\/p>\n

\"S'More<\/p>\n

Image Credits:<\/strong> S\u2019More<\/p>\n

The S\u2019More app now includes prompts directing users to watch S\u2019More TV, where anyone can watch and comment on the videos. If you post a particularly scintillating comment, that may help to attract potential matches, and it will give them an easy starting point for the conversation.<\/p>\n

In fact, Cohen-Aslatei claimed that since releasing S\u2019More TV in beta testing, the app has seen Day One retention (the number of users who open the app one day after installation) increase by 15% to the \u201cmid-60s,\u201d while time in the app has doubled.<\/p>\n

He also said S\u2019More Live is quickly approaching its 100th episode, but you won\u2019t see all of those episodes on the app right away. Instead, the company will be adding 15 new videos to the S\u2019More app each month.<\/p>\n

In addition, S\u2019More has launched a new feature called cover photos. This is basically the one exception to the blurred photos rule (although it sounds like even this photo is subtly warped), allowing users to showcase a single image of their friends, their life or their personality even before they start a conversation.<\/p>\n

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Extra Crunch members get unlimited access to 12M stock images for $99 per year<\/a><\/p>\n<\/blockquote>\n

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\u2018Anti-superficial\u2019 dating app S\u2019More raises $2.1M<\/a><\/p>\n<\/blockquote>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/Y8RUeWcm6uo\/<\/p>","protected":false},"excerpt":{"rendered":"

Dating startup S\u2019More has launched a new feature called S\u2019More TV, which CEO Adam Cohen-Aslatei said could give users new ways to talk to each other. It also bringing the <\/p>\n","protected":false},"author":1,"featured_media":24044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-24043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t