{"id":2400,"date":"2016-12-20T19:50:36","date_gmt":"2016-12-20T19:50:36","guid":{"rendered":"http:\/\/www.rsoftsolution.com\/blog\/personalization-company-dynamic-yield-raises-22m-and-adds-baidu-as-an-investor.html"},"modified":"2016-12-20T19:50:36","modified_gmt":"2016-12-20T19:50:36","slug":"personalization-company-dynamic-yield-raises-22m-and-adds-baidu-as-an-investor","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/personalization-company-dynamic-yield-raises-22m-and-adds-baidu-as-an-investor.html","title":{"rendered":"Personalization company Dynamic Yield raises $22M and adds Baidu as an investor"},"content":{"rendered":"


\n<\/p>\n

Dynamic Yield<\/a>, a company offering tools to help online businesses deliver personalized experiences, has raised $22 million in series C funding.<\/p>\n

CEO\u00a0Liad Agmon told me that he started Dynamic Yield (in 2011) because even existing personalization tools\u00a0tended to be\u00a0\u201cpoint solutions for solving tactical problems.\u201d<\/p>\n

With Dynamic Yield, on the other hand, Agmon wanted to deliver a full, unified set of tools\u00a0covering everything from A\/B testing to messaging to personalized product recommendations, and to create\u00a0\u201ca 360-degree view of the customer\u201d that pulls data from \u2014and personalizes \u2014\u00a0mobile apps, mobile web, email and online advertising.<\/p>\n

Personalizing\u00a0seemingly small things can increase revenue, Agmon said. For example, he showed me an e-commerce website where simply swapping\u00a0the header image based on a visitor\u2019s gender improved sales \u2014 as he put it, \u201cIt\u2019s like going on a first date. The first impression counts for a lot.\u201d<\/p>\n

Dynamic Yield says it has customers in e-commerce, media, gaming,\u00a0travel and more \u2014 customers include Under Armour, Rolling Stone, Sephora and the CW. It also says\u00a0its technology has been used to deliver a personalized experience to more than 500 million people.<\/p>\n

The company has now raised more than $36 million in funding<\/a>. The new round was led by\u00a0Vertex and ClalTech, with participation from new investors Baidu and Global Founders Capital, as well as previous backers Bessemer Venture Partners, Marker LLP and Innovation Endeavors. Vertex\u2019s\u00a0Aviad Ariel and Claltech\u2019s\u00a0Daniel Shinar are joining the Dynamic Yield board of directors.<\/p>\n

Baidu is probably the most interesting addition to the investor list. Agmon\u00a0said this deepens Dynamic Yield\u2019s existing\u00a0relationship with the Chinese search giant \u2014 after all, online advertising is more effective when it points users to a personalized web experience.<\/p>\n

\u201cToday, web, mobile and email customization are\u00a0must-have tools in a marketer\u2019s arsenal,\u201d said Alex Cheng, vice president and general manager of Baidu USA, in the funding release. \u00a0\u201cWhile\u00a0traffic acquisition is critical, customers\u00a0interact with brands across multiple interfaces as they research before they buy. Hence, ROI becomes increasingly\u00a0dependent on seamless, comprehensive web and mobile customer\u00a0experiences. We were deeply\u00a0impressed by the technology\u00a0Dynamic<\/span>Yield<\/span>\u00a0has built and believe that any\u00a0advertiser will benefit from leveraging its platform.\u201d<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/h7Ta793FJWE\/<\/p>","protected":false},"excerpt":{"rendered":"

Dynamic Yield, a company offering tools to help online businesses deliver personalized experiences, has raised $22 million in series C funding. CEO\u00a0Liad Agmon told me that he started Dynamic Yield <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-2400","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t