{"id":23801,"date":"2021-04-10T05:03:38","date_gmt":"2021-04-10T05:03:38","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/quiq-acquires-snaps-to-create-a-combined-customer-messaging-platform.html"},"modified":"2021-04-10T05:03:38","modified_gmt":"2021-04-10T05:03:38","slug":"quiq-acquires-snaps-to-create-a-combined-customer-messaging-platform","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/quiq-acquires-snaps-to-create-a-combined-customer-messaging-platform.html","title":{"rendered":"Quiq acquires Snaps to create a combined customer messaging platform"},"content":{"rendered":"

At first glance, Quiq<\/a> and Snaps<\/a> might sound like similar startups \u2014 they both help businesses talk to their customers via text messaging and other messaging apps. But Snaps CEO Christian Brucculeri said \u201cthere\u2019s almost no overlap in what we do\u201d\u00a0and that the companies are \u201calmost complete complements.\u201d<\/p>\n

That\u2019s why Quiq (based in Bozeman, Montana) is acquiring Snaps (based in New York). The entire Snaps team is joining Quiq, with Brucculeri becoming senior vice president of sales and customer success for the combined organization.<\/p>\n

Quiq CEO Mike Myer echoed Bruccleri\u2019s point, comparing the situation to dumping two pieces of a jigsaw puzzle on the floor and discovering \u201cthe two pieces fit perfectly.\u201d<\/p>\n

More specifically, he told me that Quiq has generally focused on customer service messaging, with a \u201cdo it yourself, toolset approach.\u201d After all, the company was founded by two technical co-founders, and Myer joked, \u201cWe can\u2019t understand why [a customer] can\u2019t just call an API.\u201d\u00a0Snaps, meanwhile, has focused more on marketing conversations, and on a managed service approach where it handles all of the technical work for its customers.<\/p>\n

In addition, Myer said that while Quiq has \u201creally focused on the platform aspect from the beginning\u201d \u2014 building integrations with more than a dozen messaging channels including Apple Business Chat, Google\u2019s Business Messages, Instagram, Facebook Messenger and WhatsApp \u2014 it doesn\u2019t have \u201ca deep natural language or conversational AI capability\u201d the way Snaps does.<\/p>\n

\n

Snaps raises $6M to expand its marketing platform for messaging apps<\/a><\/p>\n<\/blockquote>\n

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Myer said that demand for Quiq\u2019s offering has been growing dramatically, with revenue up 300% year-over-year in the last six months of 2020. At the same time, he suggested that the divisions between marketing and customer service are beginning to dissolve, with service teams increasingly given sales goals, and \u201cat younger, more commerce-focused organizations, they don\u2019t have this differentiation between marketing and customer service\u201d at all.<\/p>\n

Apparently the two companies were already working together to create a combined offering for direct messaging on Instagram, which prompted broader discussions about how to bring the two products together. Moving forward, they will offer a combined platform for a variety of customers under the Quiq brand. (Quiq\u2019s customers include Overstock.com, West Elm, Men\u2019s Wearhouse and Brinks Home Security, while Snaps\u2019 include Bryant, Live Nation, General Assembly, Clairol and Nioxin.) Brucculeri said this will give businesses one product to manage their conversations across \u201cthe full customer journey.\u201d<\/p>\n

\u201cThe key term you\u2019re hearing is conversation,\u201d Myer added. \u201cIt\u2019s not about a ticket or a case or a question [\u2026] it\u2019s an ongoing conversation.\u201d<\/p>\n

Snaps had raised $13 million<\/a> in total funding from investors including Signal Peak Ventures. The financial terms of the acquisition were not disclosed.<\/p>\n

\n

Holler raises $36M to power \u2018conversational media\u2019 in your favorite apps<\/a><\/p>\n<\/blockquote>\n

\n

\n

How to pick an investor in good or bad times<\/a><\/p>\n<\/blockquote>\n

\n

\u00a0<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/DuAD92sWxVk\/<\/p>","protected":false},"excerpt":{"rendered":"

At first glance, Quiq and Snaps might sound like similar startups \u2014 they both help businesses talk to their customers via text messaging and other messaging apps. But Snaps CEO <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-23801","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t