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<\/p>\nThe code will be enforced the same way Pinterest today applies its rules for its other content policies: a combination of machine learning and human review, Pinterest tells us. However, the site\u2019s algorithm will be designed to reward positive content and block harmful content, like anti-vaccination sentiments,<\/a> for example. This could have a larger impact on what sort of content is shared on Pinterest, rather than a pop-up agreement with simple statements.<\/p>\n The Creator Code itself is not yet live, but will roll out to creators to sign and adopt in the weeks ahead, Pinterest says.<\/p>\n Image Credits:<\/strong> Pinterest<\/p>\n Pinterest today also introduced several new creator tools focused on the similar goal of making Pinterest a more positive, safe experience for all.<\/p>\n It\u2019s launching comment moderation tools that will allow creators to remove and filter comments on their content, as well as tools that will allow them to feature up to three comments in the comment feed to highlight positive feedback. New spam prevention tools will help to clear out some of the unwanted comments, too, by leveraging machine learning technology to detect and remove bad comments.<\/p>\n Also new are \u201cpositivity reminders,\u201d which will pop up asking Pinterest users to reconsider before posting potentially offensive comments. The notification will push users to go back and edit their comment, but doesn\u2019t prevent them from posting.<\/p>\n Image Credits:<\/strong> Pinterest<\/p>\n Related to these efforts, Pinterest announced the launch of its first-ever Creator Fund at today\u2019s event. The fund is specifically focused on elevating creators from underrepresented communities in the United States and will offer a combination of creative strategy consulting and compensating them with budget for content creation and ad credits. At least 50% of the fund\u2019s recipients will be from underrepresented groups, Pinterest says.<\/p>\n The company tells us it\u2019s initially committed to giving creators $500,000 in cash and media throughout 2021.<\/p>\n \u201cFor the first participants of the program, we worked with eight emerging creators across fashion, photography, food and travel, and will be identifying 10 more creators in the next few months for the next cohort,\u201d noted Creator Inclusion Lead Alexandra Nikolajev.<\/p>\n \u201cWe\u2019re on a journey to build a globally inclusive platform where Pinners and Creators around the world can discover ideas that feel personalized, relevant and reflective of who they are,\u201d Nikolajev said.<\/p>\n Pinterest has been working to rebuild its image in the wake of last year\u2019s allegations of a host of internal issues,<\/a> including unfair pay, racism, retaliation<\/a>, and sexism<\/a>, which conflicted with its outside image of being one of the \u201cnicer\u201d places to work in tech. Despite this fallout \u2014 which included a lawsuit<\/a>, employee walkout<\/a>, petitions<\/a> and more \u2014 the issues that had been raised weren\u2019t always reflected in Pinterest\u2019s product.<\/p>\n Pinterest employees are walking out today in light of discrimination allegations<\/a><\/p>\n<\/blockquote>\n\n The company had previously launched inclusive features like \u201cskin tone ranges\u201d to help those shopping for beauty products find matches for their skin tone. It also allowed retailers and brands to identify themselves as members of an underrepresented group, which gave their content the ability to appear in more places across Pinterest\u2019s platform, like the Today tab, Shopping Spotlights and The Pinterest Shop, for instance.<\/p>\n Evan Sharp, Pinterest\u2019s co-founder and Chief Design and Creative Officer, referenced the company\u2019s image as \u201ca positive place\u201d at today\u2019s event.<\/p>\n \u201cWe\u2019ve been building Pinterest for 11 years, and ever since our users routinely tell us that Pinterest is the \u2018last positive corner of the internet.\u2019 In that time, we\u2019ve also learned that you need to design positivity into online platforms as deliberately as much as you design negativity out,\u201d Sharp said. \u201cThe Creator Code is a human-centric way for Creators to understand how to be successful on Pinterest while using their voice to keep Pinterest positive and inclusive,\u201d he added.<\/p>\n Today, Pinterest serves over 450 million users worldwide, but is challenged by large platforms serving creators like Facebook, Instagram, YouTube and others, including newcomers like TikTok and those that are inching into the creator community with funds of their own, like Snapchat, which is paying creators for Spotlight content,<\/a> and Clubhouse, which is now funding creators\u2019 shows<\/a>. The increased competition for creator interest has left Pinterest needing an incentive program of its own.<\/p>\n To kick of its announcement, Pinterest\u2019s Head of Content and Creator Partnerships, Aya Kanai, interviewed television personality Jonathan Van Ness<\/a> (Queer Eye) at today\u2019s virtual event, where they talked about the need for positivity and inclusivity on social media. Other event participants included creators Peter Som<\/a>, Alison Cayne,<\/a>\u00a0Onyi Moss,<\/a>\u00a0Oyin Edogi<\/a> and Jomely Breton<\/a> \u2014 the latter two who spoke about putting the Creator Fund to use for themselves.<\/p>\n![\"\"](\"https:\/\/i0.wp.com\/www.wordpressdynamos.com\/timesofnewscdn\/blog\/39ad2_Creator_Code-Comments-UI.png?resize=640%2C425&ssl=1\")
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