{"id":23729,"date":"2021-04-06T04:58:14","date_gmt":"2021-04-06T04:58:14","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/clubhouse-launches-payments-so-creators-can-make-money.html"},"modified":"2021-04-06T04:58:14","modified_gmt":"2021-04-06T04:58:14","slug":"clubhouse-launches-payments-so-creators-can-make-money","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/clubhouse-launches-payments-so-creators-can-make-money.html","title":{"rendered":"Clubhouse launches payments so creators can make money"},"content":{"rendered":"

Clubhouse, a one-year-old social audio app reportedly valued at $1 billion<\/a>, will now allow users to send money to their favorite creators \u2014 or speakers \u2014 on the platform. In a blog post, <\/a>the startup announced the new monetization feature, Clubhouse Payments, as the \u201cthe first of many features that allow creators to get paid directly on Clubhouse.\u201d<\/p>\n

Clubhouse declined to comment. Paul Davison, the co-founder of Clubhouse, mentioned in the company\u2019s latest town hall that the startup wants to focus on direct monetization on creators, instead of advertisements.<\/p>\n

Here\u2019s how it will work: A user can send a payment in Clubhouse by going to the profile of the creator to whom they want to give money. If the creator has the feature enabled, the user will be able to tap \u201cSend Money\u201d and enter an amount. It\u2019s like a virtual tip jar, or a Clubhouse-branded version of Venmo (although the payments feature doesn\u2019t currently let the user send a personalized message along with the money).<\/p>\n

\u201c100% of the payment will go to the creator. The person sending the money will also be charged a small card processing fee, which will go directly to our payment processing partner, Stripe,\u201d the post reads. \u201cClubhouse will take nothing.\u201d<\/p>\n

Stripe CEO Patrick Collison tweeted shortly after the blog post went up that \u201cIt\u2019s cool to see a new social platform focus first on participant<\/em> income rather than internalized monetization \/ advertising.\u201d<\/p>\n

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It’s cool to see a new social platform focus first on *participant* income rather than internalized monetization \/ advertising. Excited for the burgeoning creator economy and next era of internet business models.<\/p>\n

\u2014 Patrick Collison (@patrickc) April 5, 2021<\/a><\/p>\n<\/blockquote>\n

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When the startup raised a Series B led by Andreessen Horowitz in January, part of the reported $100 million funding was said to go to a creator grant program. The program would be used to \u201csupport emerging Clubhouse creators,\u201d according to a blog post.<\/a> It\u2019s unclear how they define emerging, but cultivating influencers (and rewarding them with money) is one way the startup is promoting high-quality content on its platform.<\/p>\n

The synergies here are obvious. A Clubhouse creator can now get tips for a great show, or raise money for a great cause, while also being rewarded by the platform itself for being a recurring host.<\/p>\n

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Clubhouse UX teardown: A closer look at homepage curation, follow hooks and other features<\/a><\/p>\n<\/blockquote>\n

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The fact that Clubhouse\u2019s first attempt at monetization includes no percentage cut of its own is certainly noteworthy. Monetization, or Clubhouse\u2019s lack thereof, has been a topic of discussion about the buzzy startup since it took off in the early pandemic months. While it currently relies on venture capital to keep the wheels churning, it will need to make money eventually in order to be a self-sustaining business.<\/p>\n

Creator monetization, with a cut for the platform, has led to the growth of large businesses. Cameo, a startup that sends personalized messages from creators and celebrities, takes about a 25% cut of each video sold on its platform. The startup reached unicorn status last week with a $100 million raise. <\/a>OnlyFans, another platform that helps creators directly raise money from fans in exchange for paywalled contact, is projecting $1 billion in revenue for 2021. <\/a><\/p>\n

Clubhouse\u2019s payments feature will first be tested by a \u201csmall test group\u201d starting today, but it is unclear who is in this group. Eventually, the payments feature will be rolled out to other users in waves.<\/p>\n

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Celebrity video request site Cameo reaches unicorn status with $100M raise<\/a><\/p>\n<\/blockquote>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/xeveF62cgw8\/<\/p>","protected":false},"excerpt":{"rendered":"

Clubhouse, a one-year-old social audio app reportedly valued at $1 billion, will now allow users to send money to their favorite creators \u2014 or speakers \u2014 on the platform. In <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-23729","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t