{"id":23711,"date":"2021-04-04T04:56:40","date_gmt":"2021-04-04T04:56:40","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/messagebird-acquires-24sessions-to-bring-video-to-its-omnichannel-platform.html"},"modified":"2021-04-04T04:56:40","modified_gmt":"2021-04-04T04:56:40","slug":"messagebird-acquires-24sessions-to-bring-video-to-its-omnichannel-platform","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/messagebird-acquires-24sessions-to-bring-video-to-its-omnichannel-platform.html","title":{"rendered":"MessageBird acquires 24sessions to bring video to its \u2018omnichannel\u2019 platform"},"content":{"rendered":"

MessageBird<\/a>, the omnichannel cloud communications platform recently valued at $3 billion<\/a>, is continuing to ramp up its MA activity. Following last year\u2019s acquisition of Pusher<\/a>, a company that provides real-time web technologies, it is announcing that it has acquired \u201cvideo-first\u201d customer engagement platform 24sessions, and customer data platform Hull.<\/p>\n

Terms of the two new deals aren\u2019t being disclosed, although MessageBird founder and CEO Robert Vis tells me the three acquisitions add up to about $100 million in total, and we alreadly know that Pusher\u2019s acquisition price was $35 million. I also understand that the 24sessions and Hull acquisitions saw both companies\u2019 investors exit entirely.<\/p>\n

Originally seen as a European or \u201crest of the world\u201d competitor to U.S.-based Twilio \u2014 offering a cloud communications platform that supports voice, video and text capabilities all wrapped up in an API \u2014 MessageBird has since repositioned itself as an \u201cOmnichannel Platform-as-a-Service\u201d (OPaaS). The idea is to easily enable enterprises and medium and smaller-sized companies to communicate with customers on any channel of their choosing.<\/p>\n

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MessageBird acquires real-time notifications and in-app messaging platform Pusher for $35M<\/a><\/p>\n<\/blockquote>\n

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Out of the box, this includes support for WhatsApp, Messenger, WeChat, Twitter, Line, Telegram, SMS, email and voice. Customers can start online and then move their support request or query over to a more convenient channel, such as their favourite mobile messaging app, which, of course, can go with them. It\u2019s all part of MessageBird Vis\u2019 big bet that the future of customer interactions is omni-channel.<\/p>\n

To that end, the acquisition of 24sessions adds another channel: video. This, Vis tells me, is a particularly important channel where in-person interactions are being replicated digitally. However, he says it\u2019s not just enough to have a video option \u2014 you need one that is compliant and secure. This is especially true for regulated industries such as financial services and healthcare. In addition, 24sessions is web-based, meaning that end-users aren\u2019t required to install an app.<\/p>\n

\u201cBringing a safe, secure and customizable video platform into the MessageBird family is the next step in our strategic journey,\u201d said Vis in a statement. \u201cOur portfolio of owned services already includes SMS, voice, email, OTT, social, live chat and push. The addition of 24sessions\u2019 video platform gives us one of the world\u2019s most comprehensive and powerful omnichannel offerings, and is consistent with our having end-to-end control of the stack in order to create magical experiences for our customers\u201d.<\/p>\n

\u201cBy joining forces with MessageBird, we\u2019re making a leap forward in our mission to improve personal customer contact and turn it into a smooth digital experience, without losing the human touch,\u201d adds Rutger Teunissen, CEO of 24sessions. \u201cVideo has become a more embedded, instant, intelligent, and integrated part of the omnichannel customer experience\u201d.<\/p>\n

However, communicating with customers more efficiently doesn\u2019t just mean interacting with them on the channels of their choosing and building backend workflows to support this, it also requires a better understanding of the customer and the context of their query. That\u2019s where the acquisition of Hull, based in France and the U.S., comes into play.<\/p>\n

Described as a customer data platform (CDP), Hull\u2019s team and technology will be deployed to create an \u201cin-depth analytics layer\u201d between MessageBird\u2019s omnichannel offering and the workflow solutions it provides to customers.<\/p>\n

\u201cWe want to empower clients to have easy, frictionless conversations with customers, so it\u2019s crucial that we understand where those customers are and how they like to communicate,\u201d said Vis. \u201cTo do that, it\u2019s crucial that our platform is able to collect, unify and enrich product, marketing, and sales data and synchronize it across the workflow.\u201d<\/p>\n

In total, 45 staff will join from 24sessions, and 14 will join from Hull. The combined MA brings MessageBird\u2019s total headcount to almost 500 people across its nine hubs globally.<\/p>\n

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MessageBird, the \u2018omnichannel platform-as-a-service,\u2019 raises $200M Series C at $3B valuation<\/a><\/p>\n<\/blockquote>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/69C7iNiijsw\/<\/p>","protected":false},"excerpt":{"rendered":"

MessageBird, the omnichannel cloud communications platform recently valued at $3 billion, is continuing to ramp up its MA activity. Following last year\u2019s acquisition of Pusher, a company that provides real-time <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-23711","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t