{"id":23607,"date":"2021-03-28T04:49:46","date_gmt":"2021-03-28T04:49:46","guid":{"rendered":"https:\/\/rbsitsoftwaresolution.com\/blog\/customer-data-platform-actioniq-extends-its-latest-funding-round-to-100m.html"},"modified":"2021-03-28T04:49:46","modified_gmt":"2021-03-28T04:49:46","slug":"customer-data-platform-actioniq-extends-its-latest-funding-round-to-100m","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/customer-data-platform-actioniq-extends-its-latest-funding-round-to-100m.html","title":{"rendered":"Customer data platform ActionIQ extends its latest funding round to $100M"},"content":{"rendered":"

ActionIQ<\/a>, which helps companies use their customer data to deliver personalized experiences, is announcing that it has extended its Series C funding, bringing the round to a total size of $100 million.<\/p>\n

That number includes the $32 million that ActionIQ announced<\/a> in January of last year. Founder and CEO Tasso Argyros said the company is framing this as an extension rather than a separate round because it comes from existing investors \u2014 including March Capital \u2014 and because ActionIQ still has most of that $32 million in the bank.<\/p>\n

Argyros told me that there were two connected reasons to raise additional money now. For one thing, ActionIQ has seen 100% year-over-year revenue growth, allowing it to increase its valuation by more than 250%. (The company isn\u2019t disclosing the actual valuation.) That growth has also meant that ActionIQ is getting \u201ca lot more ambitious\u201d in its plans for product development and customer growth.<\/p>\n

\u201cWe raised more money because we can, and because we need to,\u201d Argyros said.<\/p>\n

The company continues to develop the core platform, for example by introducing more support for real-time data and analysis. But Argyros suggested that the biggest change has been in the broader market for customer data platforms, with companies like Morgan Stanley, The Hartford, Albertsons, JCPenney and GoPro signing on with ActionIQ in the past year.<\/p>\n

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Customer data platform ActionIQ raises $32M<\/a><\/p>\n<\/blockquote>\n

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Some of these enterprises, he said, \u201cnormally would not work with a cutting-edge technology company like us, but because of the pandemic, they\u2019re willing to take some risk and really invest in their customer base and their customer experience.\u201d<\/p>\n

Argyros also argued that as regulators and large platforms restrict the ways that businesses can buy and sell third-party data, products like ActionIQ, focusing on the first-party data that companies collect for their own use, will become increasingly important. And he said that ActionIQ\u2019s growth comes as the big marketing clouds have \u201cfailed\u201d \u2014 either announcing products that have yet to launch or launching products that don\u2019t match ActionIQ\u2019s capabilities.<\/p>\n

Companies that were already using ActionIQ include The New York Times. In fact, the funding announcement includes a statement from The Times\u2019 senior vices president of data and insights Shane Murray declaring that the newspaper is using ActionIQ to deliver \u201chundreds of billions of personalized customer experiences\u201d across \u201cmail, in-app, site, and paid media.\u201d<\/p>\n

ActionIQ has now raised around $145 million total, according to Crunchbase<\/a>.<\/p>\n

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Microsoft enhances customer data platform as pandemic drives need for personalization<\/a><\/p>\n<\/blockquote>\n

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Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/I9RfZRBfxe8\/<\/p>","protected":false},"excerpt":{"rendered":"

ActionIQ, which helps companies use their customer data to deliver personalized experiences, is announcing that it has extended its Series C funding, bringing the round to a total size of <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-23607","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t