{"id":2161,"date":"2016-12-12T16:32:23","date_gmt":"2016-12-12T16:32:23","guid":{"rendered":"http:\/\/www.rsoftsolution.com\/blog\/tact-grabs-15-million-series-b-to-make-crm-easier-to-use.html"},"modified":"2016-12-12T16:32:23","modified_gmt":"2016-12-12T16:32:23","slug":"tact-grabs-15-million-series-b-to-make-crm-easier-to-use","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/tact-grabs-15-million-series-b-to-make-crm-easier-to-use.html","title":{"rendered":"Tact grabs $15 million Series B to make CRM easier to use"},"content":{"rendered":"


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Customer Relationship Management (CRM) software was born with the best of intentions \u2014 to create a\u00a0record of customer interactions. The problem, salespeople will tell you, is that it becomes a chore.\u00a0Tact<\/a> has been designed to add an intelligent layer to CRM\u00a0\u2014 and today it got $15 million to make CRM easier to use.<\/p>\n

The Series B round was led by Upfront Ventures. Microsoft Ventures and existing investors Accel Partners and Redpoint Ventures also participated. Under the terms of today\u2019s deal, Upfront\u2019s Mark Suster will join the Tact board. Tact has now raised over $30 million, according to the company.<\/p>\n

Company founder,\u00a0Chuck Ganapathi, knows a thing or two about CRM software, having spent a decade working for CRM companies \u2014 first at Siebel Systems, then Salesforce.com.<\/p>\n

Ganapathi says the idea for the company came from his own experience working in the industry and facing poor\u00a0adoption rates, which he says, are hovering around 20-30 percent. \u201cThe basic concept comes from my own life in the CRM industry. Over those years of building products, the elephant in room was why do salespeople hate CRM.\u201d<\/p>\n

\"tact-in-sms\"He\u00a0formed Tact in 2012 with the idea of improving that experience. The goal of Tact\u2019s product today is not to build a better CRM, but to make your\u00a0CRM tool easier to use\u00a0by turning your device into a smart assistant.\u00a0The idea is to build\u00a0an intelligent layer on top of that CRM system.<\/p>\n

For today, Tact is working with Salesforce, but as the Microsoft investment suggests, it could\u00a0be branching out to cover other CRM tools over time.<\/p>\n

While\u00a0Ganapathi acknowledges that the industry\u00a0has been doing a good job of building artificial intelligence into their applications, he says they have a different purpose in mind.\u00a0The CRM tool wants to use AI to help predict outcomes and find\u00a0the most likely sales. \u201cWe don\u2019t do that. Our use case for AI is to change the human\/computer interaction. We want to change the way you use technology to do your job.\u201d<\/p>\n

It does that in a number of ways \u2014 through touch using an\u00a0app, through\u00a0voice with the Amazon Echo and through\u00a0bot-like interactions inside of messaging tools. For example, using the Echo, you can perform activities like looking up individuals in LinkedIn, linking to them and adding them to Salesforce \u2014 all with voice interactions. The smart phone app could prompt you to enter data right after a meeting or show you other customers on a map in the area around your current appointment.\u00a0You could ask the bot to set a reminder for your next appointment or to show you the current quarterly sales forecast.<\/p>\n

The company is beginning to see some traction\u00a0with customers like GE, Kelly Services and AES, and it wants to use today\u2019s investment to continue to build on that success.<\/p>\n

<\/p>\n

Featured Image: vm<\/a>\/Getty Images<\/small><\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunchIt\/~3\/Hd8LZYdPQOo\/<\/p>","protected":false},"excerpt":{"rendered":"

Customer Relationship Management (CRM) software was born with the best of intentions \u2014 to create a\u00a0record of customer interactions. The problem, salespeople will tell you, is that it becomes a <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[25],"class_list":["post-2161","post","type-post","status-publish","format-standard","hentry","category-enterprise-software","tag-enterprise"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t