{"id":2139,"date":"2016-12-09T17:16:32","date_gmt":"2016-12-09T17:16:32","guid":{"rendered":"http:\/\/www.rsoftsolution.com\/blog\/facebook-corrects-more-metrics-affecting-ad-reach-streaming-reactions-plus-like-share-counts.html"},"modified":"2016-12-09T17:16:32","modified_gmt":"2016-12-09T17:16:32","slug":"facebook-corrects-more-metrics-affecting-ad-reach-streaming-reactions-plus-like-share-counts","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/facebook-corrects-more-metrics-affecting-ad-reach-streaming-reactions-plus-like-share-counts.html","title":{"rendered":"Facebook corrects more metrics affecting ad reach, streaming reactions, plus Like & Share counts"},"content":{"rendered":"


\n<\/p>\n

Facebook today announced<\/a> it\u2019s correcting a few more issues with its metrics in areas like audience estimation for ads, live video reaction counts, and its Like and Share buttons. Though the fixes are referencing several of Facebook\u2019s more high-profile products, the issues being addressed aren\u2019t as significant as the ones Facebook identified earlier in 2016, when it discovered that the figures for\u00a0average video view time had been inflated for years<\/a>.<\/p>\n

Following that reveal, Facebook has made a point to be more transparent about the miscalculations it finds across its system. Last month, for example, it announced it had found more bugs and errors that led to misreporting in products like Instant Articles, video and Page Insights.<\/a><\/p>\n

This time around, there are only two corrections to misreported metrics, and one change that\u2019s more of an improvement.<\/p>\n

This latter item is an update that\u2019s rolling out to Facebook\u2019s ad creation tool.<\/p>\n

When the advertiser starts building their ad, the tool gives them an estimate of the potential overall reach and the estimated daily reach of that campaign. Facebook says that it has improved its methodology on this estimation \u2013 specifically for sampling and extrapolating the potential audience size \u2013 \u00a0so it\u2019s more accurate.<\/p>\n

This helps give a better estimate for the target audience both on Facebook and cross-platform \u2013 meaning Facebook, Instagram and the Audience Network.<\/p>\n

\"estimated-reach-copy\"<\/p>\n

While this change is about making numbers more accurate, the change to Live Video metrics is actually a correction.<\/p>\n

In Page Insights, Facebook was misallocating extra reactions per user (Likes, Hearts, etc.) to the \u201cReactions from Shares of Post\u201d section instead of where they belonged on \u201cReactions on Post.\u201d (The reactions were \u201cextra\u201d because the \u201cReactions on Post\u201d column was only counting one reaction per unique user.)<\/p>\n

\"live-video-posts-12-6\"<\/p>\n

This issue meant that even though the total counts ended up being corrected, it could have given the impression that the Live Videos were seeing more engagement when shared than they really were.<\/p>\n

Facebook says this fix will roll out mid-December and will increase the \u201cReactions on Post\u201d by 500% on average, while decreasing the \u201cReactions on Shares of Post\u201d by 25% on average.<\/p>\n

The final issue involves a discrepancy found between the counts for Like and Share buttons via Facebook\u2019s Graph API and the counts when you enter in a URL in the search bar in the Facebook mobile app.<\/p>\n

\"graph-api-12-7\"<\/p>\n

In this case, it\u2019s still unclear why sometimes the mobile search query is higher or lower than what the Graph API is reporting. The company is still working to resolve this problem, it says.<\/p>\n

This one sounds more troubling than the live video reactions, but Facebook didn\u2019t say how off the figures are from one another, or how often the problem occurs, as it\u2019s still working on understanding why this is happening.<\/p>\n

Though none of these problems are mission-critical, they are further examples of Facebook having issues with its systems for providing transparency to those who use the network to make business decisions \u2013 whether that\u2019s where and how to spend their ad budgets, or how to best grow their social media audience by using Facebook\u2019s products.<\/p>\n

It\u2019s also an example of how complex Facebook\u2019s systems have become. The social network\u00a0continues to release new products at a rapid pace, but its reporting systems haven\u2019t\u00a0caught up, it seems.<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/4jSH1vSvzE0\/<\/p>","protected":false},"excerpt":{"rendered":"

Facebook today announced it\u2019s correcting a few more issues with its metrics in areas like audience estimation for ads, live video reaction counts, and its Like and Share buttons. Though <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-2139","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t