{"id":2104,"date":"2016-12-08T08:30:06","date_gmt":"2016-12-08T08:30:06","guid":{"rendered":"http:\/\/www.rsoftsolution.com\/blog\/waggle-raises-2-3-million-because-the-internet-doesnt-have-enough-funny-animal-videos.html"},"modified":"2016-12-08T08:30:06","modified_gmt":"2016-12-08T08:30:06","slug":"waggle-raises-2-3-million-because-the-internet-doesnt-have-enough-funny-animal-videos","status":"publish","type":"post","link":"https:\/\/www.rbsitsoftwaresolution.in\/blog\/waggle-raises-2-3-million-because-the-internet-doesnt-have-enough-funny-animal-videos.html","title":{"rendered":"Waggle raises $2.3 million because the internet doesn\u2019t have enough funny animal videos"},"content":{"rendered":"


\n<\/p>\n

A startup called Waggle<\/a> raised $2.3 million in seed funding to become the go-to destination for\u00a0animal lovers and pet parents online, and for sharing all the cute pups and madcap kitteh adventures they have to offer.<\/p>\n

The New York\u00a0City-based\u00a0startup\u00a0was incubated at Broadway Video Ventures<\/a>, the venture arm\u00a0of the\u00a0production company behind\u00a0premium comedy shows like 30 Rock, Portlandia and Saturday Night Live, among others.<\/p>\n

Co-founder and CEO\u00a0Matt Cavnar said, \u201cThere was nothing out there community-driven around pets and animals. We think the bond people have with their pets, and people\u2019s\u00a0love of animals is a strong emotional one. Yet\u00a0nobody\u00a0was celebrating and promoting that.\u201d<\/p>\n

To get its programming, Waggle\u00a0collects\u00a0user-generated pet content from users of its mobile app and website.<\/p>\n

It sifts out the\u00a0gems from contributors, edits and adds a bit of production gloss to certain clips or images, then syndicates these as new media programming to the Waggle audience via multiple formats including an e-mail newsletter, website, mobile app, and Facebook account.<\/p>\n

Among other gags, one of Waggle\u2019s quirky e-mail newsletters is written humorously from the point of view of animals. And the startup regularly livestreams shows via Facebook that feature French bulldogs\u00a0disco dancing, for example, or a parrot cooking.<\/p>\n

\"Users<\/p>\n

Users of the Waggle app express their love of baby hedgehogs.<\/em><\/p>\n

The well-connected startup also\u00a0forges partnerships to fuel its\u00a0digital programming.\u00a0Westminster Kennel Club Dog Show, America\u2019s Funniest Home Videos, the San Francisco SPCA, and others have partnered with Waggle to syndicate their content online, which \u00a0helped Waggle build its early audience.<\/p>\n

On\u00a0Facebook, Waggle\u00a0has already aired at least\u00a01,000 hours of live streaming pet videos,\u00a0and garnered more than 10 million views\u00a0since its beta period began in September, Cavnar noted.<\/p>\n

Eventually the startup hopes to help turn pets and their owners\u00a0into micro- and mega-influencers online who can generate income from product placements, or content they provide to\u00a0Waggle, or publish on their own, for example via an individual Instagram account.<\/p>\n

Waggle\u00a0has 8 full-time employees now with half in San Francisco. It intends to use its capital for hiring, community and content development.<\/p>\n

Raine Ventures<\/a> led Waggle\u2019s\u00a0seed round, joined by Lowercase Capital<\/a>, Brooklyn Bridge Ventures<\/a>, United Talent Agency<\/a>, Broadway Video Ventures, Ore Ventures,<\/a> and angel investors including\u00a0Allen Debevoise.<\/span><\/p>\n

Raine was an early backer of digital media startups including Tastemade, Mobcrush, Maker Media, and Life on Air which created the influential but now defunct Meerkat livestreaming app.<\/p>\n

\u00a0<\/p>\n

<\/p>\n

Article source: http:\/\/feedproxy.google.com\/~r\/techcrunch\/social\/~3\/9yCI3JK9AFw\/<\/p>","protected":false},"excerpt":{"rendered":"

A startup called Waggle raised $2.3 million in seed funding to become the go-to destination for\u00a0animal lovers and pet parents online, and for sharing all the cute pups and madcap <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[10,7,14,15,6,12,11],"class_list":["post-2104","post","type-post","status-publish","format-standard","hentry","category-latest-update","tag-computer-news","tag-downloads","tag-microsoft-download-news","tag-networking-updates","tag-technology-update","tag-wordpress-plugin-download","tag-wordpress-theme-download"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t